Website Design - Picking Colours for Your Site

Sunsets of pastel brilliance; oranges, yellows and reds adorning a sky filtered through pale cloud, contrasted against the backdrop of a fading blue base. The unmistakable radiance of the season's first rainbow as it sits in majestic arc against the angry black brow of cloud on the dying face of a summer thundershower. The cheery flush and exclamation of a new daisy field, innumerable offerings of colour against a soft, soothing groundswell of green. These are the natural colour choices of life's majestic wonders, and, when viewed, they inspire, sadden, invoke, provoke and generally hold unbreakable awe and undivided attention. Is this not exactly what you want your website to be, inspiring to those who view it; a pleasure to behold?

Just as the words on your web pages reveal your intentions, so should your colour scheme. Colour can be used to 'twang' the strings of emotion possessed by every human being; creating calm with soothing shades of sky blue, lush grass-green and haunting deep purples; sparking excitement with firey reds, playful yellows and fun oranges; or radiating pathos in dark browns, black and neutral whites.

The point to this all, is that colour plays a huge part in getting across a psychological message to anyone that may view your website, and, in some cases, that message can be stronger than even mere words could express. The main point to remember is that too much colour can definitely be too much and, more often than not, simplicity reigns in the online world.

For example, your backround is the base onto which all emotion and theme will rest. Cooler colours (blues, greens) usually maximise feelings of calm, while the hotter colours (reds, yellows) could enhance feelings of excitement and passion, but be careful, these could also denote anger and warning, so, too much could be self-destructive.

In the arena of neutrality, white is often the preferred course as, by its nature alone, it suggests ambiguity, safety and newness; while black, a colour inspiring seriousness, even darkness, can really lend to your site a look of professionalism and a clinical, business driven presence. Black should be used sparingly, though, and works well with whites or in addition to an existing colour scheme.

Adding to this, there are some definite 'don'ts' to keep in mind when tackling website colour. One issue often disregarded is the ever present, frequently ignored, thief-in-the-night that is, contrast. It happens too habitually that a website is drained of all integrity and credibility when garish and overbearing colours are overlapped in eye-wrenching displays. Bright yellow text, for example, or the over-use of colours long gone with the disco age. Your website should be bold, interesting and eye-catching, yes, but the mortal mistake made too often is the one made when the promotion of aesthetics outweighs and quashes the fundamentality of website readability. Remember: colours that strain the eye, strain the website.

All headings, sub-headings, titles and links need to be represented in stark contrast to backround and other content. Black text against lighter backrounds or white against darker, ensures a contrast which promotes readability on your site. Content that is easily read will keep visitors browsing and prevent the frustration which often results in competitors increasing their website hits, as yours dwindles and fades to double figures.

It can be said, then, that colour is vital to the growth and prosperity of your website, and, if utilised correctly, could be an important weapon in your arsenal of persuasion. There is no better way to promote your site than to tap in to the basic and fundamental psychological mindset of your target market: the simple emotional tie each and every human being holds to the pleasure and wonder of colour. If done with aplomb, your website will not only garner loyal visitors, but will remain in the minds of those who have seen it, the ultimate in website purpose. Mother nature gets it right; take her cue and command awe with colour, inspire thought with colour and spark introspection in your viewers. You may just find that if you create the rainbow; the pot of gold is a given.

Related Articles

• MLM Success Secrets For Your Business
• Your Target Customers: How Do You Find Out About Them?
• How A Sports Team Can Make Money
• Ways To Earn Money While In College And Get A Head Start
• Making Money Online Is Easier Than You Think

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.

<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'><html><head><title>Articles Back Link | Website Design - Picking Colours for Your Site</title></head><body><h3>Website Design - Picking Colours for Your Site</h3><br><br> By: Derek J<br><br><p><p>Sunsets of pastel brilliance; oranges, yellows and reds adorning a sky filtered through pale cloud, contrasted against the backdrop of a fading blue base. The unmistakable radiance of the season's first rainbow as it sits in majestic arc against the angry black brow of cloud on the dying face of a summer thundershower. The cheery flush and exclamation of a new daisy field, innumerable offerings of colour against a soft, soothing groundswell of green. These are the natural colour choices of life's majestic wonders, and, when viewed, they inspire, sadden, invoke, provoke and generally hold unbreakable awe and undivided attention. Is this not exactly what you want your website to be, inspiring to those who view it; a pleasure to behold?</P><p>Just as the words on your web pages reveal your intentions, so should your colour scheme. Colour can be used to 'twang' the strings of emotion possessed by every human being; creating calm with soothing shades of sky blue, lush grass-green and haunting deep purples; sparking excitement with firey reds, playful yellows and fun oranges; or radiating pathos in dark browns, black and neutral whites.</P><p>The point to this all, is that colour plays a huge part in getting across a psychological message to anyone that may view your website, and, in some cases, that message can be stronger than even mere words could express. The main point to remember is that too much colour can definitely be too much and, more often than not, simplicity reigns in the online world.</P><p>For example, your backround is the base onto which all emotion and theme will rest. Cooler colours (blues, greens) usually maximise feelings of calm, while the hotter colours (reds, yellows) could enhance feelings of excitement and passion, but be careful, these could also denote anger and warning, so, too much could be self-destructive.</P><p>In the arena of neutrality, white is often the preferred course as, by its nature alone, it suggests ambiguity, safety and newness; while black, a colour inspiring seriousness, even darkness, can really lend to your site a look of professionalism and a clinical, business driven presence. Black should be used sparingly, though, and works well with whites or in addition to an existing colour scheme.</P><p>Adding to this, there are some definite 'don'ts' to keep in mind when tackling website colour. One issue often disregarded is the ever present, frequently ignored, thief-in-the-night that is, contrast. It happens too habitually that a website is drained of all integrity and credibility when garish and overbearing colours are overlapped in eye-wrenching displays. Bright yellow text, for example, or the over-use of colours long gone with the disco age. Your website should be bold, interesting and eye-catching, yes, but the mortal mistake made too often is the one made when the promotion of aesthetics outweighs and quashes the fundamentality of website readability. Remember: colours that strain the eye, strain the website.</P><p>All headings, sub-headings, titles and links need to be represented in stark contrast to backround and other content. Black text against lighter backrounds or white against darker, ensures a contrast which promotes readability on your site. Content that is easily read will keep visitors browsing and prevent the frustration which often results in competitors increasing their website hits, as yours dwindles and fades to double figures.</P><p>It can be said, then, that colour is vital to the growth and prosperity of your website, and, if utilised correctly, could be an important weapon in your arsenal of persuasion. There is no better way to promote your site than to tap in to the basic and fundamental psychological mindset of your target market: the simple emotional tie each and every human being holds to the pleasure and wonder of colour. If done with aplomb, your website will not only garner loyal visitors, but will remain in the minds of those who have seen it, the ultimate in website purpose. Mother nature gets it right; take her cue and command awe with colour, inspire thought with colour and spark introspection in your viewers. You may just find that if you create the rainbow; the pot of gold is a given.<br></P></p> <br><br> <b>Author Resource:-></b>  <br><br><b>Article From</b> <a href='http://www.articlesbacklink.com/'>Articles Back Link</a><br></body></html>