| By :
Martin Hofschroer
Employers who ban their staff from using Facebook should rethink their policy regarding social media in the workplace. That is the view of Paul Ducklin, the head of technology at computer security firm Sophos, who said that employees should be allowed to use Facebook and Twitter because social media can be good for businesses. Mr Duckling believes that staff will always find a way to waste time if they want to so they should at least be permitted to access social media as this will enable them to spread their employer's message. He said: "If you block social networking entirely [to your staff] at work it's awfully hypocritical - tell all your friends to come and look at our social media page but you can't do it." Facebook has launched a new service that wants to know where you are, what time you got there and why. The location-based 'Places' service has been setup in the UK and allows Facebook users to "check in" wherever they are and discover which of their friends are, or have recently been, in the same setting. Michael Sharon, product manager for Places, claimed that the service would help Facebook users who regularly update their status to meet up with their internet friends in the offline world. "The natural thing is to build a product that takes advantage of this and makes it easier, more convenient and more social for them to do what they're already doing," he stated. The privacy concerns are slightly worrying and hopefully it will not result in anymore Facebook party shenanigans. Only recently a teenage girl had to cancel a house party when 21,000 Facebook users said they would attend her home after she posted her address on the social networking site. Turkish soccer team Galatasaray are a great example of how an organisation should approach social networking sites. The Istanbul side have beaten the likes of Manchester United, Real Madrid and York City to the title of the most popular sports team on Facebook with nearly four and a half million fans due to the club's long-term internet marketing strategy. Galatasaray were quick to take advantage of the web's popularity in Turkey by becoming the nation's first club to have an online presence with the establishment of an official website in 1996. The club's official Facebook page only launched in May last year but soon had 1.8 million fans in the first six months because the side were actively reaching out to their customers.
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