With everyone communicating through mobile phones, email and social networking sites, industries are forced to become more present online, both in terms of what they are selling and how they sell it.
1.Music:
Music was one of the first industries to make its works available online. Unfortunately pay systems were not in place to a sufficient degree and as a result a lot of works were being "stolen". Online radio stations like Spotify, Rdio, Slacker, and Pandora have come close to being a perfect solution that is both revenue generating for the music industry and appealing to music consumers. However, licensing concerns continue to hold back the industry in many ways.
2.Fashion:
With so few ad sales made in 2009, fashion magazines around the world were struggling to go to print. 2010 has seen a bit of a comeback but it's no thanks to print. Members of the fashion industry are much more interested in advertising in the digital versions of top magazines, including InStyle, W, and Vogue. And it's not just the publishers of the fashion industry who are going digital. Journalists, photographers and fashion enthusiasts are blogging everyday. Retailers are increasingly developing ecommerce sites from which to sell their items- a portal that is currently accounting for a high percentage of sales.
3.Publishing:
Speaking of publishing going digital, trade publishers are starting to pick up the trend as well. STM (Scientific, Technical, Medical) publishing has been exercising Open Access publishing practices for some time now. And of course it was only natural that newspapers and magazines would come next. But trade publishers were and continue to be reluctant. Many of them simply do not want to give up the idea of physical bookshelves, printed pages, and bookstores. For them the idea of books being spineless and read off of a mobile phone is as depressing as anything. Having said that, many trade publishers are embracing this shift and constantly coming up with creative and innovative ways to incorporate the changes into their industry without sacrificing quality or authenticity.
4.Marketing:
With so many industries going digital, it is only natural that their marketing should also be digitised. But digital marketing means more then having a website and a Twitter account. It means reading and understanding search engine analytics and learning to report on them. Knowing how to bid for Pay Per Click campaigns and writing compelling ad copy in less then twelve words. It's knowing how to execute a successful email campaign and increase search engine rankings organically. Many companies, even internet savvy ones, don't know how to do these things, or they simply don't have the time. As a result internet marketing agencies have been sprouting around the world that have the skills and expertise to offer these services.
Author Resource:-
Adaptive Consultancy is a London based internet marketing company specialising in website design, eCommerce, and internet marketing. Learn more about
Digital Agencies
here http://www.adaptiveconsultancy.com
![[Valid RSS feed]](http://www.articlesbacklink.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
