| By :
Louise G
Copyright (c) 2010 Ianson When you're getting started, Google's new Instant Search system could mean a major change in how web surfers look for information on the web. Instead of typing a search query into Google and then hitting return, and waiting for a list of results, Googlers now see a dynamic list of results as they type. Google considers this a positive step forward in the developemt of searching. Google claims this new style of response will save between two and five seconds per search query. That potentially means 11 hours are saved every second. but does anyone other than Google really care? The internet marketing community, however, will not be very enthusiastic about Google instant.. SEO consultants, who try to get sites listed towards the top of Google's organic search rankings, and SEMs, who battle for their clients' sites to be placed near the top of Google's Adwords Sponsored Listings, have been blogging and tweeting as if amagedon is here. The SEO community is paranoid at the best of times, and perhaps with good cause as: a small change in the Goolge algorithm can determine the future of many webistes. In cases like this, however, the reaction is not required, essentially the results are similar, the only real change is that you could see potential results of each word as you type it in, so if you are typing in 'Italian restaurant' you will observe everything Italian prior to getting to the restaurant results and then you will have to include your location unless you are very flexible about your travel arrangements, so in fact long tail key phrases are far from dead. So this time round the latest Google scare is 'much a do about nothing' or is it? there isn't any denying that Google's original innovation in search transformed the way the internet worked and made the business of finding stuff considerably quicker and much simpler. In addition, it created an enormous market - one Google still dominates - that allowed companies to market us things according to whatever we had typed in that box. and all was well, for some time. But something happened. Social networking, social media, whatever you want to refer to it as... suddenly, content was coming right at us, without us even requesting it. We couldn't escape it. Several hyperactive egotists in each community began curating content and spewing it out to their friends. Individuals were sharing photos, stories and links and we found that people were spending less and less time foraging around for things and more and more time sitting back and letting it wash over us. Fast forward to 2010, and we're being assaulted by more stuff than we could possibly consume. Facebook, Twitter and email are shovelling pictures and video down our throats ever more quickly. Feedback loops enabled by sharing and retweeting functions mean that each of us has changed into an over-sharer as well as an over-consumer. If you are not confused and over loaded with information, you soon will be.
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