| By :
Martin Hofschroer
An increasing number of women are buying designer jewellery for themselves, according to a study. Research by International Jewellery London revealed it is likely that more women will continue to buy their own designer jewellery as they are tired of waiting for a loved one to purchase a ring or necklace for them instead. The study found that women are not afraid to splash out as 58 per cent buy jewellery for themselves, worth up to £100, at least every six months, while 22 per cent spend between £100 and £500 on a single piece. Nearly 60 per cent of women either see buying designer jewellery as a 'gift to themselves', or a dedicated purchase to match a specific outfit or for a special occasion. Hardly any women buy rings, necklaces or bracelets for long-term profit as only one per cent said that they bought their last piece of designer jewellery for themselves as an investment. The investigation also discovered that ethical issues surrounding the production and manufacture of jewellery have a large impact on what trinkets and charms people purchase. Three-quarters of women said that they would be willing to pay more for jewellery which had been ethically sourced as opposed to so-called blood diamonds, which come from war-torn countries and are synonymous with worker exploitation. For 78 per cent of women the design of jewellery is of paramount importance as up to 65 per cent of females are prepared to spend time online researching a potential jewellery purchase before visiting a store. International Jewellery London are positive about the designer jewellery market and are expecting more people to invest in charms and trinkets despite the current economic climate. Event manager Syreeta Tranfield said: "I spoke to so many people who had noted the upbeat attitude at the event and this is very encouraging in the current climate." Designer jewellery is not just important to women it appears as one male American sports star went to great lengths to retrieve a lost earring recently. The giant Miami Dolphins defensive end Kendall Langford employed the services of his teammates to help him in the search for a 2.5 carat diamond earring worth around $50,000. Nine Miami Dolphins players scoured the training pitch on their hands and knees in an attempt to retrieve the lost earring but the search was abandoned when the grounds crew had to start mowing the grass. Coach Tony Sparano did not empathise with the desperate search and refused to take part claiming that he never lost designer jewellery.
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