To create a functional and effective website, it is important to first develop a plan. Identify your intended audience to enable you to deliver the desired content to the target audience. Define the project goals, audience profile, primary message and competitive advantage. Content should be categorized according to user needs and each category named with a concise, descriptive title that will become a link on the website. To create an effective website, it is important to develop a visual diagram (site map) which is a visual representation of your content outline and site structure. The use of colors, consistency, content, graphics, navigation and web style all work together to create an effective website.
When creating a website, you need to select a hosting service and URL (Uniform Resource Locator) or web address for your site. Create an HTML (Hypertext Markup Language) Code for your website by using pre-made HTML Templates, HTML editors or a combination of these methods. HTML templates are available online to download, unzip and add your own text. HTML editors assist in creating a website by use of tool bars, buttons and icons that insert the necessary tags.HTML can also be created manually, by using a text editor such as Notepad. In HTML, a tag tells the browser what to do, helps to change the appearance of text, to display a graphic, or create a link to another page.
It is crucial when creating a website, to upload your files to your host computer. Obtain your username, FTP address and password from your hosting service. FTP (File Transfer Protocol) is a protocol used on the internet to download files from a server or upload files to a server. A website should, when creating it, be tested for HTML validation, load time, bad links and spelling errors. An HTML validator is a grammar checker that understands the rules of HTML and helps to identify HTML coding errors that do not conform to HTML standards. HTML validation is thus critical when creating your website as it will also ensure that your web page has cross-browser compatibility enabling more people to view it correctly.
Promoting your website is key to creating a website that will generate traffic. Add HTML tags to your web pages, and fill in some online forms to register it with the various search engines and directories. Confirm that your listing has been processed by going to the search engine and search for your site by Title or URL. When creating a website, develop a website maintenance plan that documents how the website will be updated and reviewed regularly. Website maintenance helps to enhance and improve the design, to update or add additional information, to respond to visitor?s comments or recommendations and to correct errors and design problems. When creating your website, make provision for adding enhancements and new features such as a guest book, graphics, free banners, logos, a personal search engine, web poll and links to Webmaster.
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