| By :
Dirik Hameed
Keeping personal and professional domains separate involves being careful with domain registration. People who use their name for both their private and occupational web pages run the risk of crossing work communication with private communication. Business owners need to protect their privacy and maintain their reputations by keeping private domains separate from occupational domains on the web and in social media. Separate domain registration for personal and professional websites are crucial. If a business name and a person's name are too similar, then people who search for a business online could be redirected to private photographs of the business owner's children, for instance. To ensure that clients do not see information that is not relevant to the product or service, business owners should register distinctive and separate domain names. Many people who blog personally also blog professionally. In these cases, bloggers must ensure that they keep private blogs separate from occupational blogs. For instance, if both blogs are hosted by WordPress, then the addresses must be distinctive enough that clients will not happen upon the owner's private blog. Clients appreciate blogs about relevant material, but they do not have an interest in a business owner's private thoughts. Social media is another place that requires a boundary between the private and the occupational. Clients will enjoy receiving information about a discount or coupon via Facebook, but they have no desire to see the business owner's latest personal YouTube video. By creating distinctive social media domains or by differentiating between private and occupational social media websites, owners will ensure that their image remains intact. Registering unique private and occupational domain names is a must. If owners choose "yourname.net" for their professional website and "yourname.com" for their personal website, then clients may be accidentally directed to the business owner's personal web address. For this reason, owners should create very different private and business website addresses. If users have purchased inactive domains for the business, then they must ensure that those domains do not redirect to a private website. Some people take the precaution of using one social media outlet for business and one for private communication. Some people, for instance, use Facebook for private contacts and Twitter for their professional contacts. Another idea is to use Facebook for private use and LinkedIn for public use. Either way, business owners are choosing completely distinct services so that public and private contacts do not interact. Business owners should use Facebook with special care. Distinct private and occupational domains are crucial to both freedom and professionalism. Business owners should establish a private domain for their friends and a separate page for their business. Also, if clients inadvertently try to friend a business owner's private site, the owner should redirect the client to "like" the occupational site. In today's widely integrated world, drawing the line between private and occupational information is more crucial than ever before. Domain registration is a key component of maintaining professionalism. Business owners may lose important clients and valuable sales dollars if they don't carefully draw a line between public and private communication.
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