| By :
Steve Shaw
There are several article marketing "myths" floating around that I get asked about on a regular basis. Far too many of these myths are fear-based--they're either frightening cautions or sometimes even do-or-die instructions on how to submit online articles that often don't reflect Google's guidelines for producing a quality site. Usually trying to abide by these myths seriously hampers your ability to deliver the top-notch content that you really want to give to your readers. Let's start with what is the most basic myth--that there is something underhand about article marketing and that Google may punish you for doing it. This is completely false. Article marketing is an honest and respected way to drive traffic to a website, and Google has absolutely no problem with it. You are not trying to fool Google or do anything that is against the rules. When you submit articles, you simply create worthwhile and interesting content that readers want to read and publishers want to publish. A positive consequence of article marketing is that your site is publicised, through the resource box at the end of your article. That resource box includes a link to your site, and every time the article is republished, you garner another link. The content you are producing in article marketing is known as "syndicated content". This means that it might be reproduced on a great many different websites. Syndicated content plays a crucial role in how the internet works, and search engines have no problems with it. What Google Wants Google is definitely not out to get anybody--it has objectives to accomplish, and the guidelines revolve around attaining that goal. This objective is to provide their customers (the people who search for information on the internet) with the best search results achievable. Simply put, when a customer types a query into Google, they want to deliver a list of results that are ranked in descending order with the site that has the most likelihood of satisfying the search customer at the top of the list. To achieve this objective, Google needs to evaluate the content on the internet so that it can rank web pages correctly. What Is The Website Owners Role? The role of the website owner is to market their website. Just as the owner of a brick and mortar business would engage in various networking and marketing activities to publicise his brand, so the owner of a website must use internet specific marketing tools including article marketing to draw attention to their website. In marketing your site, you should do keyword research and then appropriately use these keywords in your site content and in your article submissions. It's also vitally important that your website actually contains quality content. Yes, you want to be marketing your website, but first you need a website that is worthy of being visited. Forgetting the content on your site while marketing it would be like marketing a grand opening for an empty store. You have to have excellent content on your own website or marketing it makes no sense. When you are doing article marketing correctly, your most important job is to produce valuable and engaging content that publishers are wanting and that readers benefit from. You will be marketing your website in a perfectly innocent way, and your efforts will start to be reflected in Google's rankings.
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