| By :
Mark Etinger
Ready to open your new store that's been months and years in the making? Congratulations! A store opening is one of the most important things you'll ever do for your new business; a store opening can be a make or break event and determine whether your business gets off to a great start or just an okay start. You want to be your store opening a smash hit, the talk of the town! A successful store opening is all about attracting attention with large format banners and creating a welcoming atmosphere that will turn your visitors into new customers, ones that will want to return to your store again and again. Custom banner printing, balloons, giveaways, flyers – these are all a must for any store opening. You want to draw in lots of people and create a buzz. Here are some tips to help you stage a successful store opening: 1. Flyers, flyers, flyers – You want to get the word out about your store opening in the weeks leading up to the event. A simple DL flyer is one of the best ways to spread the word. Go for a full-color flyer and use simple, catchy text to provide information about the opening and some background to your business. Letter box drop; distribute the flyers to residents and businesses in your community and stick them on lamp posts. 2. Advertise – Advertise your store opening on your website, on websites related to your community, and in your local newspaper. Social networking is a great idea, too: establish Twitter and Facebook pages for your new business, and advertise away! 3. Large format banners – Large format banners are a must at any store opening. Choose a reputable custom banner printing service that can create an eye-catching “Grand Opening” sign for your business. Large format banners can be simple two-color banners, or more customized with your corporate colors and logo. 4. Welcoming atmosphere – Creating a friendly, warm atmosphere where your potential new customers feel comfortable is essential. Large format banners, balloons, streamers, and activities like face painting or food or wine tastings are a great way to make people want to stay and learn more about your business. 5. Giveaways – Everyone loves freebies, so don't underestimate the importance of giveaways at your store opening. Everyone likes something to take home: if you're a pizza store, give away pizza, if you're a bakery, give away cupcakes; if you're an art supplies store, give away some pencil packs; if you're a sushi store, then give away sushi, of course! 6. Staff – Make sure you have plenty of staff on hand at your store opening to engage your customers and make them feel welcome. Have a staff member standing under your large format banners at the door to your store and staff members inside to answer questions about your products and encourage customers to take give aways.
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