| By :
Martin Hofschroer
Work psychologists have said that businesses need to boost employee engagement or risk suffering a dip in productivity and profit levels. The warning comes after the Chartered Institute of Personnel and Development Employee Outlook survey discovered that job satisfaction levels in the British workforce had dropped by 24 per cent compared to spring 2009. Job satisfaction was measured at 35 points this quarter, which was a fall of nine points in comparison with 46 points in the spring of 2009, and international business psychology consultancy OPP has cautioned about the consequences of this drop. Catherine Ellwood, OPP consultant, said that businesses needed to effectively manage morale during the current economic climate or they could see their employees jump ship to rival businesses once the market picks up. She said: "Employees with low morale are also more likely to jump ship when the opportunity presents itself. A low retention rate means a loss of institutional knowledge, as well as the cost involved in training new staff members." Ms Ellwood went onto say that motivated employees are likely to be more productive and perform tasks that are above and beyond the call of duty which will provide numerous benefits to a business. "If morale is low in a business, employees are more likely to arrive in the morning simply to do the day job. "Often the real value of a workforce can be the things they are prepared to do above and beyond the day job, and businesses should do more to ensure that they do not lose this," she added. Ms Ellwood made a number of recommendations as part of performance improvement consulting advice, which is aimed at improving business productivity. She said that business should focus on individual employees to ensure that they have a vision of career enhancement in their day-to-day job. Furthermore, employees should also be included in difficult decision making processes as this will make them feel more engaged and not just subordinate workers doing the bidding of their bosses. Ms Ellwood also said that team building exercises were vital because it gave managers the opportunity to see how employees work together. A Which? study found that broadband providers should raise the morale of their employees as consumers wanted them to improve customer service. The research revealed that AOL Broadband and Orange need to improve customer service the most out of broadband businesses as they achieved an overall satisfaction score of lower than 40 per cent.
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