Usually when you set out to persuade somebody, you've got to do your homework. You've got to prepare your case, think of several logical arguments to sway your listener, and perhaps come up with some rebuttals to any objections you imagine they may have. But what if there was one word, one simple word that you can add to your conversations that will dramatically and instantly boost your persuasive power? Well, you're in luck, as there is a such a word.
The word? Because. Perhaps because it triggers the ancient cause and effect circuitry in our brains put there through millions of years of evolution, this word can dramatically sway your listener. It's as if our minds to on auto pilot when we hear this word, and accept anything that comes after it, so long as it isn't outlandishly unacceptable.
Consider this social experiment. A university sent a "student" to find a copying machine that had a long line of people waiting to make copies. First she simply asked if she could cut to the front of the line. The results? Like you've probably already guessed, she only got a "yes" about one time out of ten.
But then she changed the way she asked to cut in line. She said something no more complicated that, "May I cut in line, because my car is in a tow away zone." The results? Nearly seven times out of ten, she was allowed to jump to the head of the line. But hold you may say, this is a legitimate excuse. Having a car parked in the red zone that may be towed is the real reason she was allowed to the front of the line, not because of some simple word, right?
Well, they repeated the experiment, and this time she said something like,"Can I cut in line, because I have some copies to make." You have some copies to make? No kidding! Well, guess what? She was allowed to front of the line about sixty percent of the time, compared to ten percent when she only asked to make copies.
The moral of the story? Whenever you want to persuade somebody of an idea, or convince somebody to take some kind of action, thing of any reason, the more related the better, to accept the idea or take the action.And the more "reasons" you can come up with, the easier it will be to persuade your listener.
Now because you've read this far, you're obviously already thinking of ways you can use this technique today, with whoever you speak with. And because you can think of some ways to use this, you will naturally get the effects that you want, and can bring a new form of persuasive power to bear on your everyday conversations.
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