The Chicago marathon produces $170 million dollars a year and draws in 45,000 runners and an uncountable number of spectators. With that crowd comes a lot of consumer spending. With over 245 marathons taking place each and every year, companies see the potential for marketing their products to both the runners in the race and the crowd that cheers them on.
Large events such as marathons give businesses the opportunity to play a participatory role in the exciting environment of a race event. While some companies can advertise during televised races, others prefer to be on the ground and in the mix of things for the chance to promote their products. Whether these are marathon products or unique promotional products targeting a wide variety of consumers, companies find a way to promote their product on and around the runners. Sponsored contestants are splashed with logos that will remind consumers of constant branding before, during, and after the marathon event.
Many sponsors are in fact promoting marathon products or other products for runners and hope to receive enhanced exposure by good finish times, wins, and television airplay of the race. Marathons are often sponsored by a large company and non-professional runners will be allowed to wear a singlet, shorts, or race number that displays the sponsoring company's logo on the contestant. Anything is fair game: from banners on over passes, to signs placed at the finish line, to paintings on the pavement, marketers have done it all when it comes to promoting at marathons. Even on the sidelines companies can be found with unique promotional products. A great way for companies to engage their potential customers is to grab their attention.
Whether they are a fitness or exercise related company or not, marketers often choose to display marathon related products. One example is unique water bottles. Unique promotional products open the door to discussion among sellers and potential buyers in the crowd. The combination of unique promotional and marathon related products is very effective at events such as marathons, as these products can be seen in use on runners. Promoting a company during marathons is big business and there are plenty of opportunities to do so. Whether a big company or a small family business, using unique promotional products at marathons and other running events is sure to attract your future customers.
Author Resource:-
Julie Austin is the inventor of swiggies, the wrist water bottle, for kids and adults. They were a NASDAQ product of the year semi finalist and are sold around the world, both in the retail market and the promotional products market. http://www.swiggies.com
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