If you have owned your business for a long time or for a short time, you have probably tried every single trick and tactic in the book as far as marketing goes. Frankly, I believe there is a right way and an easy way and a wrong way and a hard way. I don't know about you, but I would rather NOT do tings the wrong way or the hard way. Not saying that marketing is simple because it's not. But if you can figure out certain techniques to use for your specific industry, you could be making a killing right now.
Are you making a killing or are you struggling? If you are struggling then you probably have tried something like email marketing! I know this is an old school technique, but for most of us, email marketing does not work. Not only doesn't it work, but it's a lot OF work to do. The most strenuous aspect about email marketing is that most of the time you have to "trick" your customers. Tricking your could-be customers and leads is NOT good. In fact, a lot of people try this only to realize that not everyone wants to be marketed!
If you try something like personalized direct mail, this is actually a proven way to catch people's attention, get them interested in what you are saying - and it doesn't involve being called a spammer. I've had this happen on lots of occasions with legit customers and leads. They don't order from you in awhile, forget who you are, you email them through a program and all the sudden you are a spammer! Also, email marketing as far as personalizations go, takes a lot of time to do. It's especially hard if you aren't good with html codes and all of that stuff.
Don't get me wrong there are programs out there you can use that do make it easier, but it still takes a ton of time away from something else you could be doing! Whereas with businesses that offer direct mail services, variable data printing, cross sell marketing, personalized printing and one to one printing they do ALL the work for you. All you have to do is give them what you want the letter or piece of mail to say, add in a few custom touches like logos, letterheads, slogans or business name, change fonts, and colors and your done. Actually this way is a lot more fun.
You can create a beautiful piece of mail that is actually going to create pizazz, capture people's attention, and something that will make them WANT to contact you, without actually doing the whole thing yourself! You could just as well buy your own professional grade printer and paper, and do all this work yourself, but why?!? You would have to spend a lot of money each month on ink and paper, and professional grade printers are NOT inexpensive. On top of that, it goes back to time. Don't waste the time you have! Use it wisely with things you really NEED to work on! Very useful, very efficient and it works!
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