| By :
Kay White
It's so easy to lose your message, your audience, their attention, their trust by using 'weasel' words. By using 'gobbledeegook' if you will - and it's everywhere, like an epidemic. With the pace of information being shared, the cultures that have to be crossed and included in our messages, and the turbulent times we're navigating at the moment, the need to be as clear as possible, as much as possible is more vital than ever. When did you last say to your partner, as you were either in bed or getting ready for bed "we're struggling to get our key performance indicators aligned so we can leverage all the strategic opportunities out there"? Well, I challenge you that, in general, most partners would cross their eyes, turn over and wonder what language you're suddenly speaking. To use a lot of 'corporate' lingo, especially in times when people are concerned about what's really going on, is a recipe for confusion, mistrust and - often - for being ignored. It's ironic really, people tend to use this sort of language to try to sound more knowledgeable, more 'clever' if you will. The opposite happens though. People tune out, think about something else entirely or are so busy trying to translate what's being said that they miss your point. It's a great way to translate some of the corporate gobbledegook you come across by asking yourself "What would I say to my partner, husband/wife about this?" What you'll find is that you naturally choose other words, more accessible, more everyday words. Try a bit of "Pillow Talk" with your team, with your marketing, when you're making presentations or proposals. You'll be heard more easily and people will trust you and thank you for it. For example: * "we're struggling to get our key performance indicators aligned so we can leverage all the strategic opportunities out there" becomes "we've got to get everyone meeting their targets so we can make the best of what's happening in the market" * "by the end of the next quarter the upsurge in uptake will maximise our position" becomes "with all these buyers, by the end of December we should be in a great position" * "so to keep optimising the market diffusion we must keep thinking outside of the box to leverage this" becomes "hey, there's a lot activity in our market, let's keep our minds open and meet as often as we can to make the most of it" Sometimes, we all have to use the 'gobbledeegook' or the Corporate-sounding name of something or expressions being used around us. It's a big part of being heard. What we can do as well to make sure we're understood at the same time is to use these three simple and subtle expressions to make sure the point gets across and translate the 'blah' language into your Pillow Talk: * and by that I mean... * or in other words… * but you could also say... They're simple, subtle and they work.
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