| By :
Rebecca Bluff
Key to any website is good search engine optimised copy or SEO. This is what gets you ranked top of sites like Google, Yahoo and Bing and brings you plenty of new business. What is SEO? SEO is the process of improving your website's visibility in search engines search results. SEO is governed by the clever little algorithms, which are constantly changing. This ensures website content is carefully monitored for authenticity and usefulness. Top copywriter Leigh Cooke Southampton says "this is great for users of search engines, as it means search results are up to date and relevant." Is SEO really that important? By improving your website SEO writing, you will be privy to an actively seeking market. These are the best types of market who are engaging in products and services you are selling, and therefore are more likely to buy, recommend and offer repeat business. The art of SEO writing Website copywriter Leigh Cooke Southampton says "SEO writing is a science and art at the same time". There is a bunch of technical aspects of improving website SEO, combined with a high level of creativity in copywriting. Businesses of all sizes hire freelance writers to deliver website copy with top SEO content writing. Hiring regular blog writers, article writers and website writers help deliver high levels of SEO for your business - generating higher SEO rankings, business credibility and increase website visitors. 10 top copywriting tips for SEO Whether you're a start up business looking to maximise your website potential or a content writer in need of a little guidance - here are 10 top copywriting tips for SEO. Provide useful information when writing website copy, posting blogs and produce article writing - ensure it offers the reader a reason to keep reading. Offer advice, news and updated product information! Ensure the page titles accurately and concisely describe the content of your page, using the top keyword at least once. Meta tags and titles should be no longer than 70 characters - this is the maximum amount of characters which appear in search engines. Place target keywords at the beginning of titles for higher visibility and rankings. Scatter target keywords throughout website copy at least three times on one page. Use headings, bullet points and text formatting to highlight keywords and phrases. Keep copy concise - internet searchers scan website copy quickly. Keep it 100% unique - never copy and paste from your own or other websites - this will be deemed as less useful and lacking authority. Update website copy regularly - ensure your website copy, article writing and blog writing is fresh and up to date. Share great website copy, article content and new blogs with social plug ins. Writing website copy requires a high level of ongoing commitment. Professional freelance writer Leigh Cooke Southampton advised "when writing digital communications, the writer should implement natural SEO strategies in article writing, blog writing or website copy".
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