| By :
Dirik Hameed
Film posters show what a film is about. They reveal the characters of the movie, the writer, the producer, and the director. Most or all of this information is usually shown through a poster for the future audience to identify the world view of the film they are about to view. Adults like original movie posters much like children do and they may need to like it if they are going to guide their children in what film to watch. Some posters may be disappointing, though, as they may not be the best presentation of what the movie is. Some artists are better than others. Nonetheless, the movie poster is often a very rough sketch about what one might expect to see in the film. Visual images can be very powerful. As the cliche "a picture is worth a thousand words" implies, a single image can convey a wealth of valuable information. In cinema, a single image can signify a specific mood or a particular genre for the film. It will also highlight who the lead actor or actress is that is starring in the feature. A poster for a film is a selling point for many movies. Sometimes, people will not see a movie because it is not to their liking. Picking the right artist who will display a good movie image is very important to the studio who makes the film in the first place. The image should sell itself without a lot of typography on it except the title and the actors. The images are supposed to give the meaning of the picture without the use of words. Sometimes when there are fewer images, it makes the poster more desirable to look at on some levels as a lot of images can become overwhelming. This could turn off a potential movie-goer. Less can be more at times. Over time, film posters have changed their image a lot. In the 1940's and 50's, they were more simple in their presentation while nowadays, they are more elaborate. The audience demands more in these days while before, the demand was not as much. The type put on the poster has become more of an art than it once was. It now has more details put in the type than before such as more stroking on the letters. This makes the look to be more realistic than just a sans-serif style. Sometimes screenwriters who are planning to write a screenplay find that drawing a poster for their idea helps them define their characters more. It also helps them the overall idea giving clarity to an otherwise messy situation of only having the idea in one's mind. The poster gives them something tangible to work with. This is helpful to the writing process. Not only is it good to see valuable information such as the film credits in the film poster, but it is also nice to look at the colors and images on it for the viewer to decide whether or not they want to buy a ticket.
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