| By :
Mark Etinger
For a business owner, creating a clever and eye-catching brochure is an integral aspect of getting the business' brand noticed by showing prospective customers what you're all about in the most clear, concise way. If your brochure is designed well and was created with by a professional commercial color printing company, you can really have maximum impact and in turn generate more clientele. But for some who have minimal graphic design or marketing experience, producing a quality brochure with maximum impact is easier said than done. If you tend to fall in that category, here are a few tips to help you design a creative, attractive, and overall successful brochure that will look great when finalized by a commercial color printing company. 1) Use Color: Color printing services can really make all the difference in terms of getting your brochure circulated. It makes your brochure bold, sleek and attractive. It's been said that the average person will spend seven seconds looking at your brochure before they decide if it's going in the garbage can. That means that you have a short window of time to really grab their attention and unfortunately, a black and white brochure isn't going to get their attention in the same way as one printed in bold colors. 2) Use Images and Photos: As stated above, you have a small window of time to reach the reader. Being that humans respond to not only colors, but images, you should use them to your full advantage. Choose photos that really illustrate the services in the brochure. If there is a block of text that can be better explained with a photo, sub it in. 3) Use Bullets and Headlines: Brochures should be designed for maximum skim-ability. That means that if someone just wants to give the brochure a once-over, they should be easily able to understand what you're all about just by reading the key bullet points or descriptive headlines. Leave the lengthy yet beautiful prose for other projects. With brochures, it's all about short, punchy sentences. In the headlines and bullet points you should include the most important information and selling points. 4) Less is More: An important rule of thumb in brochure design is that when in doubt, less really is more. A crowded and cramped brochure may look great to you, but it will most likely give the reader a huge headache and make them chuck your hard-work right into the nearest trash receptacle. Don't be afraid of white space. In design, white space is helpful to reader because it helps guide their eyes along the brochure and can direct them from one point to the next. Besides the actual content, this “less is more” mantra can be applied to the fonts used as well. Try to stick to three fonts max in the brochure. Also, make sure that they are of the same type family and don't pose a jarring contrast from one another. 5) Use Professional Color Printing Services: Although it is less expensive to print from home or the office on a color inkjet printer, it really doesn't have the same level of polished professionalism as when it's done by a shop that specializes in color printing services.
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