| By :
Dirik Hameed
So your business is going to run a client function or you maybe rewarding your employees for a job well done. What do your guest or employees expect? Good food, quality drinks, be they alcoholic or not, soothing music and an address by an interesting speaker. By interesting it is not meant an analysis of the companies accounts by the Chief Executive Officer no matter how colorful or conversely dry and hesitant the delivery. No what is interesting are presentations from celebrity speakers who are used to talking to gatherings of people and who may be working or have worked in an interesting field. Obviously the choice of celebrity speaker will depend on the expected audience. If the audience is male dominated the choice may be quite simple - a sports star. If female predominant then the options can be more varied and could extend into the entertainment field. There is little point in choosing a celebrity that the audience may struggle to identify with even if the host may identify with them. If the audience is diverse then who can resist the pull of past a movie star or popular singer. Past is probably more relevant because if they are still current then they may be reluctant to do this work and their fees could be prohibitive. So what can these people bring to your function? It maybe the wow factor of having someone usually seen on a screen, large or small, there in the flesh in front in front of a spell bound audience. There is always the chance that the celebrity might mingle with the people after the address and the chance meet this person one on one. If the participants at the gathering are more technically inclined then the speaker might be chosen more for the field that they work in. They could be a dot com celebrity or an extreme machine designer like a formula one car maker or an Americas cup yacht navel architect. Any celebrity speaker has to come armed with some good stories. The best ones will be able to pull these out as the occasion requires and deliver them with immaculate timing. There is nothing better than hearing an ex politician dishing the past dirt on a fellow politician especially if they were in opposition. At most occasions however a celebrity who is able to tell great and interesting stories is usually an asset, particularly if the stories involve fascinating people or important moments in history. These events and people may not be earth changing in themselves but if they are part of pop culture history then they should be fascinating to hear about. One would hope that presenter was present there at the event being discussed at the time in order to convey their account first hand. The bonus for the host at such occasions is for the hosts business to be associated with positive and inspirational messages from the celebrity speakers. The message that many celebrities bring with them is usually that of success in their field of work. This may include elements of triumph over handicaps or just achievement through lots of hard work. As such it should inspire those that get to hear it and by association the hosts business should benefit.
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