| By :
Martin Hofschroer
Britain's biggest broadcasters may need to revaluate their web design skills after making the news for the wrong reasons. The BBC found itself in hot water again after it launched a website which accidently mocked Facebook users. An apology was issued after it was discovered that the BBC's web design London employees had failed to remove temporary text describing Facebook fans as 'saddos' on a new site dedicated to the Olympic Games. The site contained links inviting people to follow the BBC on social networking websites with the strapline under the Facebook logo stating: "You can also become a saddo on Facebook." "It seems despite the importance the BBC has put upon all staff getting to grips with social media, somebody within the BBC still doesn't quite respect the audience it is seeking," said The Media Blog. A picture of scandalised and rotund snooker player John Higgins appeared above the name Tom Daley, Britain's teenage diving sensation and an image of the Queen featured over the words 'Pakistan hockey team'. The BBC should not underestimate the power of angry Facebook users as a group on the social networking site persuaded Nigerian president Goodluck Jonathan to reverse his decision to suspend the country from international football competition. Lady Gaga helped Facebook hit the headlines recently when the eccentric performer became the first living person to accrue more than ten million fans. Poor user experience has left BBC's rival broadcaster ITV at the bottom of the league for World Cup websites. The 'World Cup Websites: All to Play For' report from Webcredible stated that ITV finished last behind rival sites by the BBC and Sky Sports due to a lack of accessible news and a shortage of group stage information. ITV's website design also failed on usability, navigation and the presentation of key tasks on the homepage, while from a personal view I did not enjoy streaming from the site because of the quality of picture and relentless adverts. The FIFA website topped the group because the navigation options were clearly labelled and prominent while there was an abundance of stats, details and information about the tournament. Trenton Moss, director at Webcredible, said: "In spite of this pre-existing structure, several sites made basic usability mistakes such as relying on users knowing which teams are in each group." Both broadcasters could benefit by employing a web design London firm to stop them from making further mistakes.
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