| By :
Steve Shaw
Many article directories will give you the option between creating a text resource box or an HTML resource box when submitting your article. What is the difference between each of these types of resource boxes, and why would a person choose to use the HTML one? Also, what is the correct way to use the HTML resource box? Using the HTML resource box (aka author bio) effectively is not just a matter of figuring out how to link anchor text. The HTML author bio is a very powerful tool, and if you don’t use it correctly you can actually be working against yourself. How are the HTML and the text resource boxes different from each other? With a text author bio, you can insert your fully qualified URL, and a clickable link will automatically be made. A fully qualified URL starts with http:// . The HTML author bio is different in that you can hyperlink specific keywords of your choosing. These words that are used to create the hyperlink are called “anchor text”. What is the purpose of hyperlinking anchor text? Many people in the SEO world believe that hyperlinked words speak more powerfully to Google than other types of words on the page. So, if have done your keyword research and you have selected a few keyword phrases that you’d like to rank highly for, then using those words as anchor in your HTML author bio box and then linking back to your site can help Google to associate those keyword terms with your site. Sounds good, doesn’t it? What is the catch? The catch is that you must use the HTML resource area correctly or your efforts may be perceived as manipulative in Google’s eyes, which is not what you want. You want your efforts with your HTML resource box to look natural and be helpful to Google, rather than sending up red flags. Article Marketing Tip: Vary the keywords you use in your HTML resource box. You should have several main keywords for your site. When people do a Google search for any of these terms you would like your website to rank highly in the results listings. Do not use the same key phrase with each resource area, but rather switch things up. If you use the same words as anchor text for every HTML resource box, Google may perceive your efforts as being manipulative. What you really want is for your links to be perceived as organic, rather than an attempt to manipulate the search engine rankings. The solution is to vary the keywords you use as anchor text in your HTML resource box. Article Marketing Tip: Write a complete author bio (don’t just have a link!). Sometimes when people find out that the HTML resource box has SEO benefits, they get tunnel vision and focus only on the link, forgetting that the resource box (any type of resource box) is first and foremost an author bio. Just as you should not just put a link to your site in the text resource area, so you should also not just put a hyperlinked keyword phrase in your HTML one. Each author bio should contain your name, a little about yourself and your business, reasons why you should be regarded as an authority on your topic, an incentive visit your website, and a link to your site. You may be wondering, "If I don’t have keywords that I’m targeting, should I use the HTML resource box?" The only time when you would use the HTML resource box would be if you were targeting specific keywords that you have researched. Otherwise, if you have not done any keyword research and you would just like to have a clickable URL leading back to your website, then you can just use the text resource box.
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