| By :
James Schramko
Search engines like Google prefer video content and often rank these well in search results pages. Just like other types of content, videos must also be catalogued in sitemap files and submitted to Google for easy indexing and favorable ranking. It's an essential SEO technique that every Internet marketer must practice. Understanding sitemaps Sitemaps are typically XML files that contain a list of all the files appearing on your website. These are effective tools that make it easier for Google to find all the pages in your site. You can create different sitemaps for various types of content like videos. To be acceptable in Google, your video sitemap must have the following: appear in XML format contain a maximum of 50,000 URLs not larger than 10MB when uncompressed contain all the essential information that Google needs to display on the search results pages While you may not need to create a sitemap for videos hosted by another site like YouTube or Vodpod, you'll definitely need one if you're posting your own videos using a professional video player such as EZS3. Creating video sitemaps Most of the steps required for creating a video sitemap are fairly straightforward such as adding the following data: title description playpage URL thumbnail URL But if you're using a professional video player like EZS3, adding the URL of the video itself can be a bit tricky because the file is often encrypted and cannot be accessed easily by anyone. Adding the file containing the video involves a number of steps such as the following: Step 1: Go to your EZS2 account Step 2: Find the video you wish to create a sitemap for. Step 3: Click on "Manage Players" for one of the supported formats such as flv, MP3, mov, wmv, and others. Step 4: Upon selecting "Player to Edit", choose a video and click on the "View Player" button. Step 5: Go to the bottom of the page where you will find "Javascript Code" and "HTML Code". Click on any one of these. Step 6: Click the "Select Code" button and copy the content by pressing Ctrl-C if you're a PC user or Command-C if you're a Mac user. user. Step 7: Back at the EZS3 video sitemap generator, simply paste the code you copied earlier to the Video Content location box. After creating the video sitemap for your website, you'll then have to submit it to Google. It's a simple technique that works wonders on the search rankings of your website, something that Internet marketing experts also use to land on the top of search results.
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