| By :
Kenji Sakamoto
The opportunity to reach a large audience is one of the advantages of creating an article marketing campaign. In this article let's discuss a few tips you can follow to reach a larger target market. 1. Develop a large list of keywords and include them in the articles you write. Combine a mix of highly searched keywords with longtail keyword phrases to reach more people with your articles. 2. Search engines will find more articles when you cover a wider range of keyword phrases. This gives you potential traffic from the search engines themselves. It also gives you potential long term traffic as you begin to rank higher for the various articles and keyword phrases in them. 3. Post your articles in places other than online directories. Create unique versions of them and get them into various social media outlets. You can also put them into different social directories such as Digg and Technorati. 4. Offer your articles to ezine publishers as content for their next online issue. Contact these publishers directly as opposed to waiting for them to find you in an online directory. Over time you can develop a handful of publishers who look forward to your articles giving you consistent exposure. 5. Create backlinks to your blog articles and your blog post. Link back not only to your online directory profile, but also link directly to various article URLs. This can help make those articles more popular and drive them to the top of various categories in the article directories. 6. To help create unique articles versions Use an article submission service such as Submit Your Article. Then easily submit them to hundreds of directories with one click giving you a potentially larger reach. 7. Don't forget about video marketing. There is some really good software out there, such as Article Video Robot, that can take an article and create a video you can promote. Take your unique versions of these articles and create videos out of them. Then submit those videos to this top shared video sites such as Daily Motion, You Tube, Viddler, and others. You can even take your video articles and post them to your blog and then bookmark them to make your blog more unique and interesting. These are good ways to take an article marketing campaign and make it reach a broader audience.
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