| By :
Dirik Hameed
Marketing strategies that have worked effectively with a focus on traditional SEO services are being eclipsed by campaigns that focus on optimizing the social media network. The SEO expert of today should not allow themselves to fall behind on the latest results on social media that is starting to take over traditional SEO. Test results strongly indicate that it is in some cases more powerful than traditional SEO. The indication that social media marketing recommendations appear to be just as effective if not more so than traditional SEO are shown in Google+. Google creates social proof with sites that have a strong socially-oriented media network and ranks them very high. These were the results recently discovered by Rand Fishkin. They reinforced the answers provided by two reps from Google and Bing in an interview where they stated that the search engines look to see how many people one is following, how many people are following them and how many tweets are sent out on a regular basis. On Facebook links that are marked as Everyone are also watched to see how often they are clicked. When content is shared on these sites the search engines assign a preference to these sites the more frequently the content is shared. These observations are growing in frequency and importance for the sites. The search engines are looking for connections to be made via the existing possibilities that have been created to do this. Traditional SEO is not ranking as high as socially-oriented site contributions according to SEOMOZ's 2011 Search Engine Factors Ranking report. One hundred SEO as well as social media specialists found this to be true. Sharing content on Facebook fan pages strongly influences search engine rankings according to Tampa SEO. Retweets too are helping to provide higher rankings for keywords that did not rank on the initial tweet on Twitter. Some quick and easy suggestions to get an existing website popular are to comment on blogs. The entries must be related to the commenter's website and be relevant to the blog. A second tip is to leave messages on message boards such as Yahoo Message Board. This is another effective way to drive traffic to the commenter's website. Google local search is also a source of additional traffic. One must be sure to fill in the information about one's business in its entirety. Writing as a guest blogger is an additional strategy to bring in traffic. The posts by guests on blogs will also help the guest increase their brand identity. The video site You Tube should be leveraged and many do this by way of their own channel. Creating a series of videos about a product or service allows one to develop a linking system to their blog. You Tube brings in millions of visitors to some videos yearly because most people are always drawn to a video first over text. Clicking on a video provides spontaneous information that requires very little concentration by the individual. The SEO expert must keep up with the times and make a mental note of what the current social media test results are indicating. As stated by Matt Cutts in Pubcon 2010 the five main influencers will be mobile web, local search, social, blended results for the results in search engines and HTML5.
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