Article Marketing: The Importance Of Keywords

Keywords are crucially important to the success of your article marketing and should form the foundation of your entire article marketing effort. If you don't take the time to use keywords in your article marketing campaign, you'll be either seriously undermining your efforts at worst, or simply not taking proper advantage of the benefits that article marketing can bring you.

There are two types of keywords that you should use as the basis of your article marketing:

Main keywords: These are the keywords for which you would like the main page of your website to rank highly in the search engines, particularly Google. These search terms are typically two to three words long and can potentially bring you a lot of traffic. Along with the high traffic potential, you also have a relatively high number of websites competing with you. This is simply because keywords that have the most potential traffic attract greater competition. That often means that can be more time consuming (takes longer consistent effort) to rank highly for these keyword terms, but the rewards are significant.

Peripheral keywords: These keywords (often called long-tail keywords) are usually 4 words long or more. They have a lower potential for traffic, but it can also be easier to rank highly for these terms due to less competition.

Let's take a more detailed look at each keyword type:

Main Keywords:

Use these in your HTML resource box to link back to your site. Through linking specific phrases back to your website, it helps indicate to Google what your website focuses on. This also helps Google determine the ranking of your site in their index.

When you use your main keywords in your HTML resource box, and using them as anchor text to link through to your site, you should start to see improvements in the ranking of your site on Google for your main keyword terms. Of course having a website that provides quality content related to the phrases you are attempting to rank highly for plays a big part in getting a higher search engine ranking.

You will see your most dramatic impact on your article marketing campaign by improving the ranking for your main keywords. By moving your website from the 2nd page of the results listings to the first page, the traffic impact is likely to be significant. By doing article marketing in the right way, you can shoot for the ultimate dream of the #1 spot.

Your Peripheral Keywords:

These phrases do not offer enough traffic potential to justify focussing on getting your website to rank highly for these terms, but they are perfect topics for the content you send out through article marketing. The idea would be to have your article (rather than your website), rank highly for these longer peripheral terms, and then a reader would click to read your content and ideally click through to your website via the link in your resource box.

The competition on these terms is usually so low that it is very easy to rank highly for them. What's more, these longer phrases also often make ideal article titles.

Why Should You Do Keyword Research?

Let's imagine you're an electrician, and you are using article marketing to draw website traffic.

Spending just a few minutes researching what people in your target market are searching for on the search engines, you'll discover a a dramatic difference between the following 2 virtually identical keyword phrases - only 1 word in them is different:

"how much would it cost to rewire a house" - 48,600 competing web pages, but just 28 searches per month

"how much does it cost to rewire a house" - 51,500 competing web pages, 480 searches per month

(Statistics from Google, and Google's keyword tool, at time of writing)

As you can see, the competition between these terms is very similar, but the second phrase has a much higher potential for traffic.

As you can see it would be far more productive to write an article called How Much Does It Cost To Rewire A House rather than How Much Would It Cost To Rewire A House. The first title has seventeen times greater the amount of potential traffic than the second.

Keywords play a pivotal part in your success when you're marketing with articles. Spending just a few minutes doing some simple research before writing your articles can have a big impact!

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<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'><html><head><title>Articles Back Link | Article Marketing: The Importance Of Keywords</title></head><body><h3>Article Marketing: The Importance Of Keywords</h3><br><br> By: Steve Shaw<br><br><p>Keywords are crucially important to the success of your article marketing and should form the foundation of your entire article marketing effort. If you don't take the time to use keywords in your article marketing campaign, you'll be either seriously undermining your efforts at worst, or simply not taking proper advantage of the benefits that article marketing can bring you.<p />There are two types of keywords that you should use as the basis of your article marketing:<p />Main keywords: These are the keywords for which you would like the main page of your website to rank highly in the search engines, particularly Google. These search terms are typically two to three words long and can potentially bring you a lot of traffic. Along with the high traffic potential, you also have a relatively high number of websites competing with you. This is simply because keywords that have the most potential traffic attract greater competition. That often means that can be more time consuming (takes longer consistent effort) to rank highly for these keyword terms, but the rewards are significant.<p />Peripheral keywords: These keywords (often called long-tail keywords) are usually 4 words long or more. They have a lower potential for traffic, but it can also be easier to rank highly for these terms due to less competition.<p />Let's take a more detailed look at each keyword type:<p />Main Keywords:<p />Use these in your HTML resource box to link back to your site. Through linking specific phrases back to your website, it helps indicate to Google what your website focuses on. This also helps Google determine the ranking of your site in their index.<p />When you use your main keywords in your HTML resource box, and using them as anchor text to link through to your site, you should start to see improvements in the ranking of your site on Google for your main keyword terms. Of course having a website that provides quality content related to the phrases you are attempting to rank highly for plays a big part in getting a higher search engine ranking.<p />You will see your most dramatic impact on your article marketing campaign by improving the ranking for your main keywords. By moving your website from the 2nd page of the results listings to the first page, the traffic impact is likely to be significant. By doing article marketing in the right way, you can shoot for the ultimate dream of the #1 spot.<p />Your Peripheral Keywords:<p />These phrases do not offer enough traffic potential to justify focussing on getting your website to rank highly for these terms, but they are perfect topics for the content you send out through article marketing. The idea would be to have your article (rather than your website), rank highly for these longer peripheral terms, and then a reader would click to read your content and ideally click through to your website via the link in your resource box.<p />The competition on these terms is usually so low that it is very easy to rank highly for them. What's more, these longer phrases also often make ideal article titles.<p />Why Should You Do Keyword Research?<p />Let's imagine you're an electrician, and you are using article marketing to draw website traffic.<p />Spending just a few minutes researching what people in your target market are searching for on the search engines, you'll discover a a dramatic difference between the following 2 virtually identical keyword phrases - only 1 word in them is different:<p />"how much would it cost to rewire a house" - 48,600 competing web pages, but just 28 searches per month<p />"how much does it cost to rewire a house" - 51,500 competing web pages, 480 searches per month<p />(Statistics from Google, and Google's keyword tool, at time of writing)<p />As you can see, the competition between these terms is very similar, but the second phrase has a much higher potential for traffic.<p />As you can see it would be far more productive to write an article called How Much Does It Cost To Rewire A House rather than How Much Would It Cost To Rewire A House. The first title has seventeen times greater the amount of potential traffic than the second.<p />Keywords play a pivotal part in your success when you're marketing with articles. Spending just a few minutes doing some simple research before writing your articles can have a big impact!<p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><p /><br></P> <br><br> <b>Author Resource:-></b>  <br><br><b>Article From</b> <a href='http://www.articlesbacklink.com/'>Articles Back Link</a><br></body></html>