| By :
Martin Hofschroer
New media jobs in sales could be available in the future after a study found that more firms are looking to increase their marketing capabilities. Research by the Forum of Private Business revealed that small businesses are hoping to beat the recession by stepping up their sales and marketing strategies, which could see a rise in the number of media sales jobs available. The majority of business owners anticipate that expanding their sales team will lead to success as 56 per cent expect to increase their turnover this year and 44 per cent believe their business will grow in 2010. Firms are expressing a bouyant attitude despite the recession with only 13 per cent claiming that they are concentrating on cutting costs and 80 per cent describing the current cost of borrowing as 'affordable'. Thomas Parry, FPB's research manager, said: "These findings are quite encouraging and show there's a healthy amount of fighting spirit among smaller firms. "We appear to be seeing an upturn in confidence among SMEs and, by investing in sales and marketing strategies, small business owners are showing determination and entrepreneurial flair." The results of the study are the first of the FPB's new 'Economy Watch' panel, which has been created to provide an accurate reflection of what small businesses are experiencing every month. FPB's findings have been supported by a report which suggests that the advertising industry will recover from the recession this year. The AA/Warc Expenditure Report stated that the advertising industry will return to growth by the third quarter of 2010 with advertising spend rising by 2.8 per cent between July and September. Warc chief executive Rufus Olins said: "There is clear evidence that the UK's worst media recession in three decades was bottoming out by autumn 2009. Prospects for a return to growth in ad spend later this year are now good." Renewed growth in the advertising sector could open up some new media jobs opportunities in the industry in the latter part of 2010. There was more good news for people looking for new media jobs as the Association of Online Publishers (AOP) found that over 50 per cent of media owners expect to recruit employees and expand their workforce in 2010. Media owners have told the AOP that there are plenty of new media jobs available as they are finding it hard to fill vacancies in most areas. New skills and re-skilling existing staff will be the core focus of media owners, according to the AOP.
|
![[Valid RSS feed]](http://www.articlesbacklink.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
