| By :
Jeff Schuman
Do you publish a local business newsletter? An even better question would be are you publishing it to an email marketing list on the Internet? As a local business owner you are probably using the Internet in some way to promote it. One mistake I see most small businesses make is they do not capture the names and email addresses of their visitors. One reason for this is most small businesses do not know how to properly follow up with their customers. An easy way to do that is to publish a local business newsletter on a monthly basis. This can provide a very high return for the small amount of time and money you spend on it. You literally can put together a useful newsletter in less than an hour. The only real cost you have for your monthly newsletter is for the autoresponder which is about $20 a month. You can use Aweber, or some other online autoresponder service, and email thousands of subscribers every month with the click of one button. Getting your sign up form on your web page is very easy to do. Your autoresponder service makes it very easy for you to create a sign up form. Then all you do is paste it onto your home page where people can find it. If you blog you might even consider adding it to your sidebar and it will show up on every blog article you write. You can title your newsletter something simple such as "Denver Air Conditoning Tips For Homeowners" or "Colorado Heating and Cooling News". I'm sure you can come up with something catchy for your business. In regards on what to publish in your newsletter here are a few ideas on how to get content for it. 1. Create short articles based around the top questions your customers ask you. 2. Offer information based on that specific time of the year. 3. Subscribe to newsletters from your competitors. This is a good idea to see what your competitors are up to and create a swipe file for ideas for your own newsletter. As your subscriber base grows you can even sell advertising in your online newsletter if you want. Of course you will want to promote your own products and services to your subscribers as well. This makes it possible for your newsletter to actually turn a profit for you. However, your main goal is to build a subscriber list you can contact at any time even when you are not publishing your newsletter. These are a few tips on how a publishing an Internet newsletter can provide a high return for a low investment. Building an email marketing list for your business is smart and a local business newsletter is a good way to do it.
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