| By :
Dirik Hameed
A business speaker is a great source of potential knowledge but depending on how you make use of them, you may get more or less out of your time with them. Below is some advice on how to maximise the time you have with such a speaker. First, it is important to ensure that the speaker is going to address your needs. For example, perhaps there is going to be a conference on economic growth and the organisers are looking to hire a speaker. It is not very productive for the organisers to hire a speaker whose expertise is leadership. This does not mean a leadership speaker cannot provide useful information to the audience but it will not be on issues regarding the economy and its growth. Therefore it is vital that when choosing a speaker, only to choose from a selection of speakers who directly address the needs and expectations of the audience at hand. In terms of the conference on economy growth for example, a perfect speaker for such an event would be someone like Christopher Pissarides whose area of expertise is Economics and who received the Nobel Prize in Economics in 2010. The speaker must personalise every address they make to the audience at hand. It is important that a speaker always investigates what their employer expects as a result of the speaker's address and also who the audience will be and what they hope to gain from the speaker's remarks and then the speaker must plan the best way of achieving the employer's desired results and giving the audience what they want. Speakers may be persuaded to help out with other areas besides their main address for no additional cost. A speaker might be hired for a keynote address but may also agree to host a breakout session that won't cost the employer any extra money. Speakers may be happy to assist their employer by acting as a panel moderator, making the introductions for other speakers, taking part in an autograph signing session or assisting representatives of the employer in their own public addresses. A company might for instance host an event and hire a speaker to give a keynote address but in addition to the speaker the company's CEO will also address the audience. Included within the fee they are receiving for their address, the speaker may also assist the CEO with his or her address if the CEO is not confident in their public speaking and wants to develop their skills. The employer should not expect that speakers will agree to additional tasks without charging more but the speakers may agree to do the extra tasks for less than they would normally charge because the employer is already meeting their fee for the primary task. If you're looking for a sponsor for your events, a good way to attract one is to hire renowned speakers. A company might for instance be organising an event and they would like to hire Christopher Pissarides to address the attendees. Since Christopher Pissarides is a world-renowned economist, sponsors will be more inclined to sponsor the event than if the company hired a speaker who was not as renowned. Since Christopher Pissarides is the type of speaker that many people will want to hear, the sponsors know that a large number of people will attend the event and hence their brand will be visible to a wide audience. The prospect of a large audience makes it worthwhile for the sponsors to invest in the event. The points that have been highlighted in this discussion are just some of the ways you can get the most out of your time with a business speaker.
|
![[Valid RSS feed]](http://www.articlesbacklink.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
