| By :
Dirik Hameed
A tough economy can severely harm your business and may in some instances even shut down your business completely. It doesn't matter whether a business is a large one or a small one, they can all suffer and require assistance to help them get through an economic downturn. The following article discusses how hiring a speaker can be a lifeline for a struggling business. Even if your business is not struggling, speakers can provide incredibly useful advice on how to grow your business even in hard economic times. Professor Gareth Jones is a keynote speaker whose areas of expertise include business change and turnaround. His subjects include leadership, organisational culture and utilising increased creativity to improve competitive strength. In addition he offers advice on organisational design. The areas of change management, leadership, corporate culture and organisational design are exactly the areas that businesses should be focusing on during a tough economy. During a difficult economy, speakers like Professor Gareth Jones who focus on such subjects in their addresses are ideal sources of advice to help businesses survive and grow. When times are tough, businesses may have to undergo a range of changes, for example in the number of people they employ, the sales strategies they use, the products or services they sell and so forth. Hiring a business speaker who can advise them on how to manage change effectively will make the process of adapting to the changes easier for the company than if they were to proceed without such knowledge behind them. The beliefs, processes, experiences and values within a business that collectively define what the business stands for and how it conducts itself is known as corporate or organisational culture. It is important that a business projects a clear organisational culture because this gives the business a sense of identity, which will help it during periods of economic downturn. If a business needs to define its corporate culture more clearly, they can make use of speakers like Professor Gareth Jones to assist them in the process so that they end up with a corporate culture that sets them up to cope with economic difficulties and potentially even grow during a downturn. How a business aligns roles, structure and rewards amongst other things with business strategy is known as organisational design. In other words, it refers to how a business structures and aligns its resources and its people. A speaker who has expertise on organisational design is a valuable tool for a business who seeks to function well and thrive in an economic downturn. It is important that a business is able to change its organisational design if needed in order to survive an economic downturn. It is up to the leaders of a business to successfully lead it during an economic downturn and to ensure it does not go under. In such times a speaker whose subjects include leadership can prove highly useful to a business. Leadership speakers can impart strategies and advice to leaders which specifically relates to managing businesses during economically difficult times and knowing these strategies can be the difference between a company going under or weathering the economic storm.
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