Next Level Articles Homepage.
Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese
  Number Times Read : 23      
Categories

Accessories
Arts
Business
Career
Cars and Trucks
CGI
Christianity
Coding Sites
Computers
Computers and Technology
Cooking
Crafts
Current Affairs
Databases
Entertainment
Film
Finances
Gardening
Healthy Living
Holidays
Home
Home Management
Internet
Medical
Medical Business
Men Only
Motorcyles
Our Pets
Outdoors
Relationships
Religion
Self Help
Self Improvement
Society
Sports
Staying Fit
Technology
Travel
Web Design
Weddings
Women Only
Womens Interest
World Affairs
Writing
 
Stats
Total Articles: 22
Total Authors: 104482
Total Downloads: 2380419


Newest Member
James Geto

 


   

Sustainability Matters for Shoppers, Farmers, Multinational Food Producers and Supermarkets



[Valid RSS feed]  Category Rss Feed - http://www.articlesbacklink.com/rss.php?rss=88
By : Alison Withers   

Copyright (c) 2010 Alison Withers

Globally huge multinational food corporations like Unilever, Nestle and Altria (Kraft Foods) and the big supermarkets like Asda/Wal-Mart, Carrefour and Tesco dominate our food supply.

In the UK alone the "big four" supermarket chains (Tesco, Sainsbury, Asda and Morrisons) now control more than 70% of the grocery market.

They are therefore, between them the most likely customers of overseas producers and that gives them immense buying power to force down prices for farmers and farm workers.

Around the world, farm income is plummeting, pushing farmers off the land and into destitution.

The pressure to produce more for less also forces farmers to exploit their land to the maximum and beyond to survive.

This unbalanced and loaded trading relationship is clearly unsustainable and short-sighted in a world where fears about food scarcity and food security are already growing daily.

Yet while people continue to starve across the rest of the world mountains of food are thrown away or wasted in rich nations because centralised shopping in big supermarkets takes no account of local needs.

Not only is this cost pressure short-sighted for helping farmers produce enough food to feed us all it is a catastrophe for the environment, land management and ecology.

Without help, or access to safe, natural biopesticides and yield enhancers, to financial resources to buy them and without access to training in integrated pest management and sustainable farming smaller farmers could ruin the fertility of the land on which they depend for a living and on which we all, our children and future generations will depend for our food.

Marcus Meadows-Smith heads one of the world's largest R & D companies developing the new low-chem agricultural products like biopesticides.

He believes that lack of the ability to invest and of resources means that many farmers not only in the developing world are faced with an unacceptable choice between producing enough food and draining their land of precious goodness in the effort to do so.

It's plainly obvious that if the planet is to survive something has to give and that something is the near-monopoly buying power of the big players, the supermarket giants and the multinationals.

The crazy thing is that if the doomsday eco-prophets are right then by being so focused on short term profit for themselves and their shareholders they could be jeopardising their own long-term survival along with that of the rest of us. Put simplistically, if the land is so drained of goodness that it can't supply enough food for us all then what exactly are they going to sell?

Consumer power could be the key to helping the faceless corporations of the world see sense.

In 2007 the Co-op swapped all its 'own brand' chocolate to Fairtrade and saw its sales rise by 30% almost immediately.

Organic food sales are more than 50% higher than five years ago and are worth a total of around £1.84bn in the UK, more than 70% of it going to the Supermarkets.

Plainly consumers want their food to be chemical free, produced as naturally as possible and they continue to believe that organic is healthier.

As our CEO quoted above has also said, however, while organic is a good lifetsyle choice for those who can afford it, it is lower yielding and cannot feed the world's growing population.

That means that to maximize yield farmers and growers, wherever they are on the planet, will need access to safer, low-chem, forms of crop protection, soil protection and yield enhancers, such as the new ranges of biopesticides and biofungicides now being developed.

It means farmers will need to be able to afford to buy them, to employ workers to use them and to afford to be able to train them in how.

That means they need to be able to earn more from their produce and give less away to the powerful of the world, including the supermarkets.

1st page google ranking
Author Resource:- The future of the planet is long term while the profit motive is short-term. Consumer journalist Ali Withers suggests that to survive in the longer term the big supermarkets need to get real. If they continue to pressure farmers to produce more for less, how can they afford the bio-fertilisers they need to farm sustainably and continue producing the stuff for Supermarkets to sell?
Article From Articles Back Link

Related Articles

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
Rate This Article
Vote to see the results!

Do you like this article?
  • Yes.
  • Not Sure.
  • No.
New Members
 
select
Sign up
select
Learn more
 
 
Nav Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds

Actions
Print This Article
Add To Favorites

 
Sponsors