| By :
Patricia Strasser
A memorable marketing message should be comprehensive, can connect emotions, is credible, and has a contagious effect to the addressing audience. Sending a marketing message is easy but making the audience remember it can be a challenging task. To make such message memorable it is helpful to incorporate important communication factors. The marketing message should have the following factors enumerated further to effectively deliver the idea that you want the audience to remember: Comprehensive Always make sure that the structure of ideas and main points are well organized. This will secure that the audience will easily understand what you are talking about. Of course, to be able to relay your message with good communication skills is also important. The audience can greatly appreciate and patronize a very comprehensive and clear message. When you fully make the audience understand your point, you are also making them feel good about themselves. It is ideal that you keep your message simple and straight to the point. Repeating your main point often is also helpful in making the audience remember it. Connect emotions Our memory is always connected with our emotions. Therefore, it is vital that marketing messages which are generally related and can connect to the emotions of the audience are more likely to be remembered. Also take note that the most successful and remembered advertisements and slogans are from those who are reflecting the people's daily lives. The emotions that go along upon the presentation of a certain marketing message will reflect the effectiveness of what the message implies. When your marketing message touches and stimulates a certain emotion from the audience, rest assured such message would always be remembered. Credible Another factor that makes a marketing message memorable is the credibility of the one delivering the message. The credibility factor is always the critical part in making the people believe in an idea that is being suggested. Personal recommendations and other credible factors will always be the final button in gathering agreements from the audience. The speaker needs to make the audience believe in him. The way on how the marketing message is delivered should also be agreeable and convicted in a sense to support credible facts. This way the audience will provide their trust only to those speaker or company that has gained their confidence. A marketing message may be very comprehensive and can easily connect to the audience but the vital task of gathering agreements depend on the credibility of the facts presented. Contagious Applying the contagiousness factor will extend a free advertisement to any marketing message. This factor is relative with the connectivity factor plus the reaction and enthusiasm of the audience to pass along the message. You will know that your marketing message is contagious when a stir or talks regarding the ideas you are imploring is widely discussed. The contagiousness idea is similar to the LSS Syndrome or "last-song-syndrome" wherein the memory attaches more to the recent facts. The more talks or exposure an idea gets the more the audience can remember it. Applying the four factors in writing or to presenting any means of marketing message will surely make your audience remember every bit of idea that you don't want them to forget.
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