| By :
Jeff Schuman
One problem online marketers face when using free tools is they do a poor job of using them correctly. I think this lies in the fact that there is no real investment required upfront. This can be true with the powerful marketing tool known as Squidoo. Here are a few tips I can offer you to get more out of a Squidoo as a marketing tool. 1. Offer a professional appearance. If you have any doubt about what this means look at some of your competitors and see how they are creating professional appearances in their own lens. Free services such as Blogger.com and Squidoo can lead to poorly designed appearances by their owners. The result is less time spent by visitors and ultimately less income to you. 2. Use keywords effectively. Search engines will find your pages if you title them correctly and include keyword phrases in the description. You should also be using these words in the tags and linking to other sites for better results. 3. Create a lens of the day. This will keep people interested in your page and bring them back in the future. 4. Stay on theme. One advantage to Squidoo is you can create more than one page if you want to venture into other niches. The critical thing is to stay on theme and not confuse your readers or search engines with irrelevant information. 5. Use the answer desk if you have questions. The forum is another good place to find helpful information or get your questions answered. 6. Spell check and look over your grammar. This will reflect poorly on you if there are multiple mistakes. 7. Take advantage of affiliate products and create lenses for them. This is an excellent way to monetize your pages and to make more money. As an affiliate marketer you do not need to create any of your own products and many offer excellent compensation plans. For sure incorporate Google Adsense into them. Also join PayPal so you can get paid by Squidoo and other affiliate programs that pay with them. 8. Use Search Automator for sources of information. Avoid using Google as you can get your content spidered and archived better if you are providing fresh content from other sources. These are a few Internet marketing strategies using Squidoo. You will have learned how to do this, but once you have learned it is an excellent income generation tool in traffic generation source!
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