| By :
Jeff Schuman
You will be seeing a lot about social media this over the coming months. You probably already have! Social Media works if you use it! Even doing 1 or 2 things the right way can really boost your traffic and enhance the credibility of your small business in your local market. People use the internet to find things they need. In the past they used the Yellow Pages and now they mostly use their favorite search engine or social media method. 1.Facebook is starting to beat Google as the #1 source of traffic online. You should be using social networking or advertising here. You can add content to your wall every time you make a blog post, submit an article, create a video and so on. There are internet services that will do it for you. 2. Google is still the world's largest search engine. You should use them for total market dominance and to be found via Google Maps, organic searches and pay per click advertising. Setting up a ppc campaign is a fast way to get on page one of Google for your targeted phrases. You need to learn about this or pay someone to do it for you. Organic searches take the longest time to rank for, but can really give you long term traffic when you target the right keywords. Getting listed with Google Local is easy to do. 3. You Tube is the #1 video site. Over 50% of all traffic comes from videos so you need to some video marketing every month. Article Video Robot is a neat program you can join and create videos from articles. This is a good way to get videos online with zero technical experience. 4. Blogging is a good way to use SEO and get traffic and create search engine bait. It is also a good way to interact with your customers and prospects. Blog articles do not have to be long to be effective. You can say a lot in 100-200 word blog posts. If you can talk you can blog. You can also hire a blog writer for $4-$5 an article and order 1 months of content in advance. You can then submit your articles in advance to your blogging platform and set them to post at a predetermined time. There are many other ways you can use social media to the advantage of your local business. The risk of not doing it is being left behind and eating your competitor's dust! This is a risk you can not afford to take, so you might as well embrace social media for your business and start reaping the rewards.
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