| By :
Steve Shaw
If you do not already have an online writing role model, find one. This is perhaps the best article marketing tip that I can give you to help you grow in your writing. When you start article marketing, each month you will need to produce a steady stream of articles. At first you may have an initial burst of creative energy that helps you consistently produce your articles, but after a while it’s very easy to lose your focus and your inspiration. This is where an online writing role model comes in. Not just any type of writing role model, but one who writes for the internet. Online writing is different from any other type of writing. If you have someone who you can look up to, who you can see producing quality writing on the net, you have a built in motivator. It’s encouraging to think, “If he can do it, so can I!” Having an web writing role model also helps you to learn. As you watch this person you admire write, you will continuously pick up some of his or her positive writing habits and characteristics. This is not to say that your writing will mimic someone else’s--quite the contrary. By having someone whose writing you look up to, you will learn from them and have the confidence to develop your own style. I have a select few web writers who I really look up to, and I’d like to share some of the crucial lessons I’ve learned from them: Lesson 1 - Your articles should provide a generous amount of helpful information. When writing an article, the idea is to serve your reader by providing valuable information that is not found elsewhere. Aim to give your reader more than he is expecting. When you write in this fashion, your articles will convey a sense of professionalism, quality, and dedication that readers appreciate. Lesson 2 - Focus on teaching in your articles. Not sales, not links, not anything that is directly geared to benefit you. The body of your article is for your readers, and the reason why a reader wants to read your article is to LEARN something. Each article should teach something new. You can be writing on the same topic, but each article should offer new tips, new information, new angles on your topic. Lesson 3 - It is never a waste of time to thoroughly think through your article structure and proofread it several times. We’ve all seen articles that are obviously thrown together with little thought for how the article is organized and with numerous spelling or grammar errors. What do you think when you see an article like that? Readers can form some pretty powerful opinions about an author, the author’s business, and the author’s products when the article is obviously low quality. It pays to spend time writing an article that makes sense, has proper spelling and grammar, and offers valuable information to the reader. Writing quality articles takes time, but it’s worth it. Lesson 4 - Learn to write on your topic from every angle possible. Publishers do not appreciate seeing virtually the same article being submitted repeatedly. No matter what your topic is, you must come up with a way to offer fresh content. Think about how a beginner would view your topic. Also write articles with more advanced content. Get creative with your approaches to your topic in each article. Any topic can be exciting, depending on how you write about it. Lesson 5 - Be yourself. Your articles should demonstrate your expertise, but there’s no need to try to be someone that you’re not. Write about lessons that you’ve learned the hard way. Admit to not always doing things perfectly. Your readers will appreciate your honesty, and they will have the benefit of learning from your experience. These are some of the major lessons I’ve learned from watching online writers that I admire. Do you have a web writing role model yet? What has he or she taught you?
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