| By :
Jeff Schuman
When you use surveys and quizzes you're able to creatively market local business online and simultaneously improve customer service and satisfaction. These are a few tips to consider: Develop an interesting survey to help improve your website. This enables the chance to ask visitors to your site why they're there. Or to get feedback on a number of subjects that can help you improve your site. You can also you surveys to make the visit to your site fun. By getting interaction from visitors you have accomplished what an ad in the yellow pages or newspaper can't do. It also allows you to get great feedback and suggestions and how they liked your site and what else they might like to see. Visitors often become customers when asked for input. A survey allows you to conduct product research. Tap into the minds of your website visitors and customers by asking them about design, marketing ideas and pricing before launching a new product or service. Being able to get this input in advance just might be the difference between a successful launch and one that fails. Use a survey to aid you in improving your presentation and sales skills. Here's another way to get feedback from your audience. Do so after giving a presentation or a pitch. Invite them to evaluate your performance by using an anonymous survey on your website. This will not only give you valuable feedback- things that people typically won't say in person- but it also shows that you're not only looking to improve yourself, but you also care about their experience. Create and post a fun and educational quiz about your business. A quiz about your business is a fun way to educate people with facts about your company and products. Information tends to stay with people longer when they're involved in discovering it in this fashion. Offering a product chooser helps customers make decisions. This can be an aid in assisting customers in deciding what's right for them when your company offers a variety of products and services. It can give them confidence about choosing the product or service that matches their needs. The customer has to answer a number of questions and will be guided towards different outcomes depending on the answers that he or she selects. Posting a survey for employee recruitment can aid in finding possible candidates for job openings. It will allow you to ask questions about their skills and experience. You can extract information and test the knowledge of candidates before inviting them to an interview. As you can see, your website can be, and should be, used for much more than just featuring what your company does. To market local business using a few creative ideas like these is not only effective but also inexpensive.
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