| By :
Paul Wise
Nokia Cell Phones has pulled out a nice marketing strategy to sweeten their already solid deals on smart phones. They have decided that for ten of their cell phones they will give away completely free navigation software with it. This navigation software is built into the phone and works without wireless internet, therefore if no internet is available navigating a new city or neighborhood is still as easy as ever. The idea behind it is to give the consumers a quality product that has become almost a necessity in this day and age and thus boost the mobile sales. That's not to say Nokia Cell Phones is suffering in the market, they aren't, but why not give the company a boost if it is feasible. And the navigation program which they are offering is not only one that works without wireless internet but it is also one that features turn by turn directions, travel guides and even voice prompts. The move is said to hurt outside companies that make navigation software for phones like iPhone and sell it for a lot more than free. However, if Nokia Cell Phones can afford to make such a move there is no reason not to. After all, it is their prerogative. And as consumers we have to like that the competition has gotten so tight that now things we may have payed for anyway are now being given to us for free. But it's equally nice that even if we aren't able to buy such products we are still getting them. The smartphone market has really amped up in the last year with many companies understanding what it takes to be successful in this new landscape and breaking the competition wide open. There is now no clear cut leader in the industry rather a bunch of companies all becoming more innovative and giving the consumer a plethora to choose from. And again, Nokia Cell Phones as well as many other companies revving up the competition has only made a more enjoyable market for consumers. Better products, cheaper products, more offers, and there seems no end in sight. This author is just waiting for a free phone and service plan, and then he'll be happy. Okay, so I'm being a bit precocious, but the reader does understand the point that is being made, right? It's a consumers market and there is no reason to not be happy about it.
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