| By :
Wendy Moyer
Marketing can be fun. It doesn't have to be cold calling or knocking on office doors hoping that there's someone inside who wants to buy your product. It can be quite easy and very profitable if you know and follow the basics - the ABCs of marketing. Read this article and you will discover the ABCs of marketing and how you can use them to make more money - which is what you really want, isn't it? A - Align Yourself with Your Market In order to be a successful marketer you must align yourself with your market. Before you can do that, though, you have to know who your target market actually is. Many products or services cater to specific niches. For example, if your company sells disposable diapers your target market would be parents of children who are not yet potty trained. B - Buy a List So now that you know your market, what are you going to do? Hang around the disposable diaper section of your local supermarket? Even if you could get sales it certainly doesn't seem like a way to build a successful business. How successful do you think you could be if you had a list of people who have newborn children? These lists are available and you can rent them from a list broker. You can find list brokers in the Yellow Pages or on the Internet. When you contact a broker they should ask you a ton of questions about your product so that they can help zero in on the list that would be perfect for you. Perhaps you're marketing to a specific local. Or maybe your diapers are made of Egyptian cotton and your target market is folks who earn in excess of $150,000 per year. Whatever it is, a good list broker will help you to find what you're looking for. C - Contact Your List Over and Over Again The third part of a successful marketing campaign is contacting the list you rented. If possible you should rent a multiple use list so that you can contact them several times. Since most people do not buy the first time a product or service is introduced to them a multiple contact list would be a great investment. With it you could get in touch with your prospects half a dozen times over the next several months. Your list broker can help you to work out the details of your marketing campaign. Done correctly it can significantly affect your company's bottom line. Maybe that's why direct mail marketing campaigns still account for thirty percent of all of today's direct response advertising in the U.S.
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