| By :
Steve Tarini
It's hard to change old habits, however the internet has helped crack the old world habits of the 3,000 mile oil change. With all the information out there on the internet it's hard to hide from the facts. Extended drain lubricants are safe and do not void your warranty. Synthetic lubricants can not only save you money, but also make you more money in your oil change business. The facts speak volumes to the superiority of synthetic oils. Currently there are only 3 oil manufactures that openly print a drain interval on their bottles. Imagine getting your oil changes down to once-a-year. It can be done since there are now three different oils on the market that can accomplish this such as Mobil 1, Castrol Edge and the leader in the industry Amsoil Synthetic Lubricants. The current business model that our company uses gave up on the 3,000 mile oil change clear back in 1996. Since switching our focus to a 25,000-mile or 1 year oil change using Amsoil our business has exploded. Educating your customers is the easiest way to get them to switch over to a higher profitable product. There is a lot of bad information out there on the use of extended drain lubricants and most if not all this information is based on old thinking from years past. Extending drain intervals does not void the manufacturer's warranty. Consumers need not worry about their warranty because there is a little known law called the Magnusson Moss Act that protects you. European car manufacturer's have been extending drain intervals for over two decades with absolutely no detrimental affects on their engines. One of the stipulations set forth in the Magnusson Moss Act states that a manufacturer cannot void any warranty be verbal instruction only, it must be in writing. To the best of our research there has never been a reported case where a car dealership has tried to void a warranty while using an extended drain motor oil such as Amsoil. The fact is you can make more money with extended drain lubricants. Why charge your customers $30.00 for an oil change every 5,000 miles (the national average for oil changes is 5,280 miles) when you can simply charge them $89.You will be surprised to learn that most people would rather deal with their vehicle maintenance once or twice a year and using longer drain oils such as Amsoil is one way to accomplish this. In a recent survey taken it was found that 94% of consumers would prefer getting just one oil change a year vs. going three or four time a year. It seems most people would rather save time vs. saving money. Surveying your own customers is a great way to determine if this is right for you. Once you decide to make the switch to synthetics start asking your customers how they would feel about getting less oil changes every year. The sooner you switch your customers over to an oil the national quick lube chains won't sell the easier it will be to keep your customers from going there. Don't totally rule out offering extended drain oils to your customers, besides the decision is really up to them. With all the praises being stated about synthetic lubricants it only makes sense to make them a part of your business before the shop down the street does.
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