| By :
Martin Hofschroer
Article creation is one of the major services of a search engine optimisation (SEO) agency so it is important to understand what to expect. SEO content is different from the typical newspaper and magazine articles that you may be used to as they will need to include chosen keywords which link to a page on your website. Before choosing a SEO agency, you must ensure that they employ a team of content writers who have appropriate writing credentials such as journalism degrees or qualifications. Quality content writers are vital to your overall internet marketing campaign as although search engines may not recognise bad grammar, your customers will and bad writing will dissuade them from visiting your website. Acceptable articles are usually around 400 words in length and many article submission sites will not publish content which is overly short, too lengthy or contains spelling mistakes. As well as sending your SEO articles to article directories, you also have the option to upload them onto your own website via a content management system if possible. Uploading articles directly onto your website on a regular basis will play a worthwhile role in your SEO campaign as new content will tell a search engine that your site is growing in importance. Once you have uploaded these articles onto your site, you must remember to hyperlink the appropriate keywords as this will build up your internal linking, which looks good to search engines. It is advisable to meet with the person in charge of your SEO strategy as well as the content writer as you will be able to communicate what you would like the articles to contain and avoid. During this meeting it is advisable to tell the content writer to avoid any mention of your competitors, whether positive or negative, as well as downbeat articles as this will not drive traffic to your site. It is recommended to ask for previous examples of articles written by your content writer and whether they have any experience writing for your industry or related sectors. As soon as you have given the go ahead, you should check the quality of articles being written as you will want to ensure that they represent your company's culture and message. If you are unhappy with the articles being written then you can request that they are amended but if you notice consistent mistakes then there is nothing stopping you from looking for another SEO company.
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