| By :
Bill Wynne
Search engine optimization has two sides, On-page and Off-page. The on-page SEO has to do with the use of your keyword on your site and the off-page is primarily link building. 1. Determine your keywords - Using the Google external keyword tool or software like Traffic Travis you can create a list of keywords relevant to your business. Think about which keywords or phrases are the most likely to get people to do what you want them to do and focus on those keywords. Once you have your list and using Traffic Travis you will want to create a web page that focuses on that keyword or phrase. 2. Create a web page with keyword emphasis - The goal of everyone is to get better rankings to list high in the major search engines like Google, Yahoo and Bing. Remember then that duplicate content is something that can't hurt all your good efforts and is best not to be involved in. When the Google bots find duplicate content on your site the site will lessen in value to Google. Always remember how important it is to have content that is worth sharing. With that in mind you should have the keyword that you want to rank for in the search engines in the page's content at a percentage of 1-4%. For example, if you have 400 words on your page you should have the keyword present 4-16 times. This is one of the most important tips for SEO. 3. First 50 words in the body - There is software that grades a page's potential for ranking by determining a number of on-page values. My favorite tool, mentioned below grades your site's SEO potential by making sure your keyword or phrase is mentioned once within the first 50 words of the body text. 4. Keywords in Page URL - When possible putting the keyword in the page name of the website is valuable. Google and other search engines consider the text in the page name to determine what the web page is about. One great thing about Wordpress is that you can set up the permalinks for SEO and there is also a slug plugin that will improve your on-page SEO. 5. Keywords in Page Title - The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Always have your keyword or phrase in the title of the web page. 6. Keywords in the Description - Your website's description is part of the metadata. When it comes to tips for SEO this is another one that you need to follow. 7 Keywords in your H1 tag -The H1 text is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.
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