| By :
Wendy Moyer
Luck has very little to do with getting your website a top ten search engine ranking. However, planning, research, and the proper action can make it happen. One of the most important things to focus on that makes it much easier to get a new website ranked within the first ten search engine results is to make sure that the domain name is keyword rich. This article will show you how to do that. The first thing you will want to do is pick the niche around which you will build your website. It doesn't matter what field your website will focus on because this method will work with any niche you can imagine. However, if this is your first website, you may want to focus on an area that you know about or would like to learn about because you will be investing quite a bit of your time and energy developing content for your new site. After you have picked your niche, the next thing to do is use a keyword tool to find a website name that gets a substantial number of searches every month. Although there are a number of excellent keyword tools that cost a hundred dollars or more, there are also some great free tools available on the Internet. One of the best free tools is the Google AdWords Keyword Tool. Just do a search for "Google keyword tool" and this tool will probably come up as the first result. When you use this tool, if you keep the setting at the default "Broad Match Type" you should find a lot of potential domain names. You may want to focus on keywords that have around 1,600 to 6,000 results in the "Local Search Volume" column. Fewer than 1,600 and you will not get enough traffic to make it worth your while. If you find substantially more than 6,000 there might be too much competition. As an example, let's take a look at the results for a keyword search for "bass fishing". At the time this article was written the term "trophy bass fishing" (without quotes) had a Local Search Volume of 4,400, so it's a potential candidate. Go to one of the popular sites that where you can buy a domain name. See if trophybassfishing.com is available. You'll find it's already taken. But I do see that both trophybassfishing.org and trophybassfishing.net are still up for grabs. Although a dot com URL would be my first choice, either of these would be good choices as well. Don't be tempted to buy a hyphenated domain name. In other words, do not buy trophy-bass-fishing.com. Also keep the domain name pure and simple. Don't add any additional words to the keyword. If either the dot com, dot net, or dot org domain names are not available then continue your search. It may take you a little time to find one, but there are plenty of good URLs still available. Use this little trick and you will put yourself ahead of ninety percent of the people who build websites.
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