| By :
Wendy Moyer
Did the National Enquirer or another tabloid catch your eye the last time you were on line in the supermarket? Why do you think these magazines are so popular? Why do they fly off the shelf as soon as they come out? I'm pretty sure that it's not the quality of the content. I mean, after all, do you really think that Big Foot has been spotted prowling the clubs in New York City? The secret is in the headlines. Like them or not, the tabloids have made an art form out of composing terse, attention grabbing headlines that make most people so curious that they throw the magazine on the conveyor belt and buy it. If you want to improve the headlines for articles and webpages that you write you can learn a lot from these folks. You can use the same techniques to write more effective headlines. Follow their lead and you will see traffic like you haven't seen before. There is no question that your headline is the most important part of your article. A good headline will motivate folks to read the article. However a mediocre or bad headline will result in people ignoring your article. Headlines are also one of the main criteria search engines use to determine where your page will rank. If you're familiar with search engine optimization you will know how important the keywords you use in your headline are. Articles have two purposes - to get backlinks and to generate traffic. Realistically, if all you're interested in are backlinks, aside from having the proper keywords in your headline the content and the way it "reads" doesn't matter very much. But if you want to drive traffic to your site with your articles then you will want to write headlines and articles that appeal to real people as well as to the search engines. So your article's title should be eye catching. Just ask yourself what kind of title would motivate you to read the article. Put yourself in your reader's shoes. Boring doesn't work. Here are 5 secrets that pros use to write effective headlines. Since they work wonders for other people they should work for you too. 1. Offer "How to" advice. 2. Ask a question. 3. Use a number or numbers in your headline. 4. Use the words such as "tricks", "tips", or "secrets" in your headlines. 5. And because people are most interested in "what's in it for me", use the word "You" as often as you can. Use these 5 tips and your pages and articles will rise to the top of the search engines like cream in a bucket of milk.
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