| By :
Steve Shaw
Have you ever felt like you didn't know what to write about when creating articles for article marketing? We all go through dry periods, but the good news is that if you have a blog, you have a ready source of articles. Try this: Publish posts on your blog, and then the following month turn those blog posts into articles. This works with blog posts, but if you have articles or other appropriate content on your site, this technique will work with those too. Re-working content from your blog or website is a great time saver, and if you do this correctly you can get two pieces of unique content with just a little more effort. You can also keep the content on your own website or blog unique, which is great for your SEO. Google appreciates unique content on a site, so it is to your benefit to rework your blog posts (or other online content) before submitting them as articles. How do you go about reworking a blog post (or other piece of content from your website) to submit as an article? Great question--here are some guidelines for you: 1) Read over your blog post and jot down the main points. Do not try to rephrase the post line by line. Just scan your article and briefly note the major points. There's no need to write in complete sentences at this point. You're just trying to capture your main ideas. 2) When you have your main points jotted down, think about using those points in a different way than the blog post. For example, maybe your post was more of an essay, but perhaps you can make your article into a Top 5 list. You can use the same article topic to create different types of content. 3) Using your notes, start writing your article. Resist the urge to make your article be too much like the original--the idea is to write a new piece of content so that the content on your own site remains unique. I just wanted to point out that this technique is useful for using content on your own site as a jumping off point for articles that you submit, but you would not want to rework articles that you have already submitted to publishers. It's just fine to get ideas from previous articles and to make a new article that approaches things from a new angle or goes more in depth, but you would not want to try to submit another version of an article that has already been submitted. Publishers do not want to receive the same piece of content twice! Each article needs to be fresh, so be sure that when you're using this technique that you're using content that has not already been submitted to the publisher. It's a very smart use of your time and effort, though, to rework blog posts or articles that are on your site that have not yet been submitted as articles. Doing so will help you to get the most mileage out of your marketing content. You'll also save yourself loads of time and maximize your website marketing efforts!
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