| By :
Jamie Simpson
The WEEE recycling directive in Europe requires manufacturers to recycle or dispose of electronics, household appliances, and tools using environmentally friendly standards. In many ways, WEEE recycling can help large organizations to reduce costs, increase income, and provide valuable marketing opportunities. Read on and learn about all the benefits WEEE recycling can provide for large organizations. 1. Reduce Waste Collection Costs The most immediate impact large organizations find when they begin participating in WEEE recycling is an enormous reduction in waste collection costs. Efficient WEEE recycling programs help companies save millions of dollars on waste collection. In fact, even New York City has realized that an efficient recycling program can save them $20 million and have signed up for a 20 year recycling contract. 2. Reduce Raw Material Costs Recovering raw materials from WEEE recycling is cheaper than extracting raw materials from the earth. Large organizations that use WEEE recycling can help to reduce the costs of raw materials by recycling. 3. Save on Manufacturing Costs If large organizations makes products that are easy to strip down, recycle, and reuse they can create a simple method of generating income from old products that are still in demand. For example, if a refrigerator can be stripped of nonfunctioning parts and then refurbished and resold this can generate income for large organizations while reducing manufacturing costs. The refurbished items can be sold to environmentally conscious consumers who prefer to purchase recycled products. 4. Earn Income From the Metal Industry Most electronics have a high level of valuable metals which include copper, aluminum, steel, iron, and nickel. When electronic items are stripped down they can be sold to the metal industry and can create income from WEEE recycling. 5. WEEE Recycling as a Service to Customers Many consumers feel uncomfortable throwing out electronics because of the damaging effects on the environment and health concerns. Companies can provide recovery of electronics as a service and charge to recover and recycle electronics. Many companies are already doing this on an intermittent basis. 6. Reselling Products That are Still Usable Consumers want the latest, exciting technologies and just throw out usable electronics. This is especially true with cell phones, computers, TV's, and other easily replaced products. Large organizations participating in WEEE recycling can gather these products and resell them to lower income groups who can't afford to own the latest must have technologies. 7. WEEE Recycling as a Marketing Tool WEEE recycling can also be used as a marketing tool for large organizations in a number of ways. Large companies can improve the consumer image of a company by marketing the fact that they are participating in WEEE recycling and are making efforts to be an environmentally friendly business. Another way a large organization could use WEEE recycling as a marketing tool is to market the fact that they are helping low income families through refurbishing items and selling them at a discount. Helping the environment and low income families at the same time could be a valuable marketing tool. In conclusion, WEEE recycling can reduce costs, increase income, and be used as a valuable marketing tool for large organizations.
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