| By :
Stewart Wrighter
Possibly the easiest free way to let the public know what events or offers are available, is to put up literature displays for those who are passing by. This form of advertising has been with us for many years of course but these days, people want to make it look a little more organized. Literature holders can be custom-made to not only keep everything tidy, but to also advertise what is going on with designs on the surface itself. Of course, it is always a good idea to figure out where this kind of stand will do most good. Tucking it away in a place where no one sees it defeats the object so getting this part right may just make the whole exercise more successful. The public is a funny lot to say the least. One would think that just picking up a leaflet would not be too much trouble but sometimes people are just not bothered at all. So making the box very bright and interesting may be the way to entice people to pick up whatever is sitting there. For example, if the advert is about some kind of event for children, the box itself should be brightly colored, perhaps with a clown face, or something similar to make the kids want to take whatever is there. Parents will always want to please their kids so this is a good ploy to get the paper into the hands of those who may attend the event. Similarly, if the event is musically based, and for adults, a drawing of a famous composer on the box may be all it needs to get the adults to come over and look at what is going on. One point to watch out for is that if these boxes are put where people are extremely busy, they will just end up on the floor. No one likes to be harassed at the check-out of the local store, particularly when they have some kids in tow, so try to avoid annoying people as this also defeats the object. Supermarkets play it safe when displaying this kind of box and usually put them on the customer service desk for when people are relaxed when entering the store. Here, they normally have a little time to browse events so if this advert is in the public interest, see if the supermarket will allow 'foreign' adverts. If it is for a good cause they usually give some allowances.
Finally, printers will make up these boxes in all kinds of designs and colors depending on what is needed. Get them to offer suggestions on what to have on the box, if there is a need to put something there, and allow them to guide on what is popular at the moment. If the advert is to be recurring in nature, these companies may offer a discount for a large order so contemplate how many will be needed over the next year or so. This is a great way to cut down on the advertising budget for sure.
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