Regular search engine traffic can sometimes mean success or failure for a website. This is why it is important to optimize a website for search engines. Since each of the search engines have their own criteria, it becomes necessary to do a bit of homework. For instance, the search engine Google will accept a site map written in XML format. However, Yahoo will accept other formats. In addition, the site map has to be submitted manually to Google. On the other hand, with Yahoo, the site map can be generated and submitted automatically after enabling the site map feature at their website. Both will require authentication in the form of a Meta tag or a small text file. Properly submitting a site map will go a long way to ensure your site is properly indexed and getting all the search engine visits for your keywords.
Another tactic for gaining search engine traffic is load time. All of the search engines, Google in particular, are placing an emphasis on load time. Therefore, it is wise to look at the images on your website and reduce their number if impossible. If not possible then compress them using something like RIOT or a similar image cruncher. This will do two things. First, you will have a happier website user. Most studies say a website user will leave within eight seconds if they do not see anything. A fast loading web page will captivate them right away. The second thing this does is to increase your SERP ranking. Why it does this is because the search engines have a stake in returning the most relative content as quickly as possible. A fast loading web site will get a priority because it serves the best interest of the search engine's user.
Another way to gain traffic with search engines, and probably the best, is to ensure the site has quality content. If a web page is mostly images with very little text then there is nothing for the search engines to catalog. In other words, quality content with keyword rich text makes the website more relevant to a broader range of categories. The more categories your content is relevant to, the more likely it is to get traffic. In addition, the more useful the information is, the more it will be talked about and linked to. Over time this can add up to a lot of traffic because word-of-mouth advertising is the best there is.
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