| By :
Tyler Branson
If you're looking for a new way to market your business that's low-cost, but effective, consider the benefits offered by printed Bic lighters. Printed lighters A printed lighter is a disposable cigarette lighter that has your business name and/or logo and contact information printed on the side. You can sell these lighters in a hotel, convenience store or other retail location. Printed lighters work well in marketing because they're visible, frequently used, inexpensive and easy to mass distribute. Their profitability factor is an added bonus. In most forms of advertising (print, television, radio ads, etc.) what you spend on advertising isn't likely to be directly recouped. Instead you realize the benefits of advertising through indirect means, such as increased traffic and business in your store. Printed lighters are different in that you directly recoup the advertising cost, that is, the cost of buying the Bic lighters and having them printed with your logo, when you sell the lighters. Unlike other promotional items, cigarette lighters have a high mark-up rate. Most retailers mark-up lighters by about 100 to 400 percent. You only need to sell a few to cover your costs thereby realizing a good profit on the rest. High impact Your printed lighters will have a large marketing footprint because they'll be seen not just by the person that buys them, but by anyone who sees your customer light up with them. Lighters are often borrowed, so there's another opportunity for your message to get out to potential customers. Also, when your original customer uses the lighter, he'll see your business name, thus keeping your brand in his mind. This repetition will likely make your business the first one the customer thinks of when he needs something from your sector. While there are many brands of disposable lighters you could buy for your marketing tool, Bic lighters have a reputation for dependability and reliability. You want to ensure that you advertize your name on a quality product. Smart business owners always search for innovative marketing strategies in challenging economic times. By using printed Bic lighters, you can get the word out about your business without busting your advertising budget. Summary: Advertising your business this way is especially effective in the hotel, hospitality retail and convenience sectors.
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