This is a question I got just the other day: "I'm very new to article marketing, and I know that it can help me bring people to my website and subscribe to my newsletter. I have heard that one of the best ways to do this is to offer a free gift in the resource box, however, what if I do not have anything appropriate to give away?"
This really is an excellent question. They are right, article marketing is a great way to get people to sign up to your email list. When someone gets on your list, it is like that prospective customer has said: "Here is my contact information - come over and talk to me about your topic on a regular basis." What kind of business owner would pass up an offer like this? Even as a newcomer you will have learned that article marketing is not just about what can be achieved through resource box clicks and website traffic - your ultimate goal should be to increase the size of your mailing list. One of the most common article marketing strategies is to offer a gift for free in the resource box, such as an e-book, a coupon, or an audio or video that contains special information. Then in order to receive the gift, the reader would provide his name and email (the free gift is delivered via email), and thus he will be subscribing to your email list. But what if you do not have anything to offer? What could you offer to entice a reader to visit your website and sign up to your email list? 1 - Put together a free incentive. Here is an idea: You are creating articles for an article marketing campaign at the moment - after you have been putting together and submitting articles for some time, you will have accumulated enough relevant material to produce an e-book. You could have a small amount of tweaking or editing to do to put the articles into book form, but for the most part you have already done the majority of the work - you are now simply putting the book together. 2 - You don't want to take the time to create a give away? Here's some other popular resource box enticements: A well written newsletter: You probably already make a newsletter, so why not make that your give away? The newsletter must be valuable in order to warrant people giving you their email addresses for it. Top quality service: Each and every one of your pieces must be prepared with your target customers in mind, and particularly if you provide a service that makes the readers' lives more straightforward, then generally the service alone is a reason to click the link in your resource box. You must keep in mind, it is far easier to encourage people to follow the link in your resource box rather than to subscribe to your email list. A first class blog with fresh content: If your readers always find your articles interesting, then they should be delighted to find out that you can offer a regular stream of valuable content through your blog. When you think about offering a 'give away through the resource box, you can sometimes be frightened, as you are concerned it is going to cost you a lot of money. I am sure you can see from the ideas above, a free gift or other resource box incentives are very cost effective for you to make. Really the most expensive part of a give away is your valuable time, but you really only need to make the gift one time, and you can give it away as many times as you want to.
Author Resource:-
Steve Shaw is an article marketing expert and founder of the popular SubmitYOURArticle.com service, used by thousands of business owners to drive more traffic, leads and sales to their websites through the power of submitting articles. For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report
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