| By :
Gobala Krishnan
Who doesn't want free traffic? Even if you're paying for ads or bidding on PPC keywords, a few thousands free visitors a month from Google is always a good thing. No matter what type of website you own, getting top Google positions will help you make more money online. Still, most people struggle to get to the top of Google simply because they don't know the formula? Although there are tons of SEO articles you can read online, the most important is the optimization of the page itself. There are three important factors to a well-optimized page. 1) Keywords in Header Tags You must identify the single most important keyword you want the page to rank for. Once you've figured that out, you'll need to use the keyword in titles and subtitles, or header tags. A header tage is generally speaking the H1, H2, and H3 tags in your HTML. You can easily use CSS to format your header tags accordingly. Pay the most attention to header tags, as they are extremely important. Try to use your keyword in all header tags if possible. To make things appear more natural, use variations of your keyword sparingly throughout the content. 2) Keywords in Important Paragraphs The first and last paragraphs of your article are the most important in terms of SEO. Make sure those paragraphs contain your target keyword. If possible, use the target keyword at the beginning of the paragraph. The challenge here is to make your paragraphs interesting to human beings, while being highly optimized. You need to learn how to restructure your sentences to include your keyword, while maintaining readability. 3) Anchor Text with Keywords Google also pays a lot of attention to the links on your page. Always make sure you have links in the content itself pointing to external pages and related external websites. You can use the no-follow tag on extrenal links. In each link, make sure you put in your target keyword or a variation of the target keyword. Google sees this as a sign that your page is highly related to the target keyword, and will rank you better. When you're done with all the three steps above, make sure you also calculate your page's keyword density. If your keyword density is too high, reduce your keywords or try adding more text to your content. For this formula to work however, you must choose the right keywords. Try to select keywords that have a few thousands searches a month yet very little competition. You will start seeing great results, and you can always improve the SEO to get even better rankings later.
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