| By :
Mark Etinger
As a man who appreciates the finer aspects of a luxury, I'm constantly and consistently asked which designer watch company is my favorite. Whether friends, family, or random acquaintances, it is the question I receive more often than any other. And my answer, each and every time, is the exact same. The Bulova Wrist Watch. People find my answer ironic, in a way. This is because when they ask me about a designer watch, whether it's the Impresario Concord Ladies Watch with White dial or a Ballon Bleu Cartier watch, I can typically recite every detail of the timepiece. But when they ask me what is my absolute favorite, my one true top-choice, the timepiece I would wear if I could only wear one watch the remainder of my existence, my answer is short, sweet, and delivered without a shed of doubt. And when they ask why, my explanation is just as swift: Because they were the first. Yes, a Bulova wrist watch was the first timepiece I ever wrapped around my wrist (that didn't cost $5 and feature Mickey Mouse on the cover). But that isn't what I'm referring to when I tell people that the Bulova wrist watch collection is and always will remain my top choice. Simply put, the Bulova wrist watch was the first with... well, everything. In 1912, Bulova became the first company to build a watchmaking plant that was solely dedicated to watch component production. In 1919, when pocket watches began to diminish in popularity, Bulova became the first to introduct a full line of jeweled men's wrist watches. In 1924, the ladies Bulova wrist watch line is introduced; the first ever line of luxury timepieces designed for women. Two years later in 1926, Bulova had the first ever radio advertisement. In 1928, Bulova introduced us to the first clock radio. And while this technically isn't a Bulvoa wrist watch first, it still is another example of Bulova leading the charge. Have you gotten the point, or should I keep going? In 1931, Bulova became the first company to mass-produce electric clocks. That same year they became the first luxury watch designers to spend over $1 million in marketing annually. In 1941, Bulova broadcast the first American television advertisement during a baseball game between the Philadelphia Phillies and the Brooklyn Dodgers. In 1968 they completed construction on the Bulova Satellite Clock, which was the first ever public clock that maintained correct time from satellites orbiting in space. And as if all of that wasn't enough, the Bulova watch company was actually used as part of NASAs Apollo 11, which of course was the first man-piloted shuttle to land on the moon. That's right: Bulova was the first on the radio, first on the TV, and first on the Moon. And of course, first in my opinion.
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