| By :
Mark Etinger
Are you on the fence about launching a business PR marketing campaign? Hiring a PR company to write and distribute professional press releases is a great way to help promote your business online. Although press releases have been around for decades, PR marketing has changed significantly over the past several years, as more and more networks have emerged to host business press releases online. Certain press release services can even include video and images, as well as custom anchor links and social media sharing buttons. Let's take a look at the top three benefits of this marketing strategy: 1. Search Engine Optimization (SEO) If you're looking to increase your page rank and site traffic through Search Engine Optimization, PR marketing is a must — even if you already have an off page SEO plan in place. With the right SEO keywords and press release distribution, your press releases can land on top news sites and RSS feeds, including Google and Yahoo! News, creating powerful backlinks — and even anchor text links — to your business. At the same time, the sheer volume of pages and feeds listing your headlines will allow you to dominate search results for certain keywords, with links to your press releases appearing in multiple spots at once. 2. Business Branding What makes your company stand out from the rest? Business press releases can establish fast, effective branding to help separate your company from the competition. Depending on your press release writing goals, you can use your PR marketing campaign to showcase your company mission statement or service guarantee, promote new products and services, or celebrate important business landmarks. Plus, many press release services allow you to incorporate your company logo free of cost, allowing readers a helpful visual to remember your business. 3. Timely Advertising Search engine optimization is a gradual process, but SEO is only one aspect of PR marketing. As stated above, business press releases lend themselves to conveying newsworthy information: seasonal products, industry news, company growth, and more. If you want to spread the word about a timely item of news, press release distribution is an extremely effective marketing technique, especially when combined with social networking on Facebook, Twitter and similar sites. Of course, it's important to remember the business PR marketing is only one component to successful online promotion. For the most effective online strategy, a business should invest in a combination of search engine optimization, Pay-Per-Click advertising, email marketing and social networking. Your specific business might not require all of these marketing techniques, but chances are that it could benefit from one or two.
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